AppDynamics Transaction Analytics Raises the Bar for Business Metrics

Last year, we announced our Real-Time Business Metrics (RTBM) capabilities to the world. The response from our existing and new customers has been amazing. We’ve seen business and IT dashboards created and used by business and technology executives alike.

We’ve seen major hotel chains collect metrics like searches and bookings per brand, incoming partner search and booking volumes, and detailed revenue reports by property location and booking channel. We’ve seen some of the largest car rental agencies in the world track revenue per region in real time to proactively identify business impact. We’ve also seen major footwear retailers track revenue per shoe type, checkout total and discount percentages to make better business decisions. These are just a small sample of the industries and use cases where RTBM has been successfully used.

When we introduced RTBM, it was a meaningful first step on the path to create a real-time analytics platform to serve both business and technology stakeholders equally well. After all, the most successful businesses today are transforming themselves into digital enterprises to deliver products and services through the channels consumers use most often. Mobile and internet-based consumption have taken center stage and most enterprises are investing heavily to meet that consumption model.

However, RTBM isn’t the only way we allow customers to better understand  their business problems.  AppDynamics’ overall analytics capabilities encompass three main focus areas:

Business Analytics harnesses the power of RTBM to provide meaningful business information and alerts.

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Business Analytics is used to answer the following types of questions:

  • What is our total revenue for the day?
  • How many checkout transactions failed today?
  • How many trades completed successfully today?
  • How many car rental reservations were made today?

The second type of analytics we offer is Operational Analytics, which collects all of the infrastructure data (OS metrics, JMX metrics, WMI or perfmon metrics, log data, etc.) from your devices and application components.

scalability analysis

Operational Analytics is used to answer the following types of questions:

  • What is the breakdown of failed transactions between 3G and 4G mobile networks?
  • How many connection pool errors led to failed transactions today?
  • Which application components are throwing errors that caused failed transactions?

Today, we announced the future availability of AppDynamics’ third type of analytics, Transaction Analytics, an integral component of the AppDynamics Application Intelligence Platform, which was also announced today.

Transaction Analytics captures raw business data from all layers of an application and across every single node without altering any code.  Gathering this data, correlating it with operational intelligence, and presenting it in a way that makes it easy for customers to answer important business questions is a capability we are extremely excited about.

analytics

For example, capturing the specific details of each transaction enables businesses to answer the following questions:

  • Which Android users experienced failed checkout transactions in the last 24 hours and what was in their cart at the time?
  • How many customers experienced a slow ‘submit reservation’ transaction in the last hour from a Chrome browser in New York and what was the total dollar amount of those reservations?
  • What was the revenue impact by product category associated with the two marketing campaigns we ran on Black Friday?
  • How many transactions originated from Tier 1 partners over the last 90 days and what was the resource utilization and revenue associated with those requests?
  • How many car rental reservations were made for each category of vehicle and what is the associated breakdown of revenue by region?
  • What are the total bookings from California broken down between iOS and Android, and what is the associated breakdown between wireless carriers.

The answers to the questions above help make better business decisions like:

  • Immediately fixing a business mistake that is negatively impacting revenue
  • Investing in a “mobile first” strategy
  • Choosing what marketing campaigns to run again and which to stop
  • Selecting what product types to buy more of for increased revenue growth and determining which regions to market them
  • What mobile platform should we invest more time and effort into?
  • Do we need to make our mobile application more resilient to poor network performance?
  • Do we have technology problems related to specific products, regions, or consumption models?

One of the unique differentiators of all of our analytics capabilities is that it does not require any change to existing code. AppDynamics will gather all of the requisite data from your servers without the use of special compiled API calls or extra logging statements.

If you’d like to get started using AppDynamics to try business & operational analytics out for yourself, you can create a free account and start monitoring and analyzing your applications today.  If you are interested in being a part of our upcoming Transaction Analytics beta program, you can find more information here.

Announcing AppDynamics Application Intelligence Platform

AppDynamics is excited to unveil details behind our new Application Intelligence Platform which is the technology foundation for the AppDynamics portfolio of performance monitoring, automation and analytics solutions (transaction analytics was also announced today).

Today’s software defined businesses need the ability to see everything in their application environment, act with certainty, and know faster. See, Act, & Know, the three core pillars of Application Intelligence.

See Act Know

Making sense of all the data, transactions, events and user interactions in these environments is increasingly difficult as the volume, variety and velocity of data grows. Traditional approaches to solving this problem are typically silo’d in their view providing limited business correlation and only present static data. In order to keep up with todays complexity, what’s needed is a platform that can collect, understand, and act on the data and translate that into actionable information about your business.

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The AppDynamics Application Intelligence Platform is uniquely able to deliver rich performance data, learning, and analytics, combined with the flexibility to adapt to virtually any infrastructure or software environment. The platform was designed for the modern day application, including SOA architectures, frequent agile releases, cloud deployments, big data technologies and mobile delivery – and maintains a unique low-overhead architecture. This gives you the ability to instantly see the impact of production changes as you work, and adapt to optimize performance and minimize bottlenecks while ensuring the revenues are maximized.

Today’s consumer-driven world moves faster than ever. Everything from your customer experience to revenue depends on your business-critical applications performing at their highest level. AppDynamics delivers real-time access to every aspect of your performance, so you can anticipate problems, resolve them automatically, and make smarter, more certain business decisions.  This includes detailed understanding of the user experience, business data such as real time revenue metrics, deep application performance and infrastructure data. All collected within context of business & operational transactions.

Platform Design Principles:

The Application Intelligence Platform is the underlying architecture that we use to deliver all of the capabilities a modern business needs to keep their business running at peak performance and use application intelligence as a competitive advantage.

The core design principles behind the AppDynamics Application Intelligence Platform include:

Scalability:

The interactions customers have with the business are highly dynamic, environments are larger and more hybrid and organizations are demanding IT transform the business faster than ever. AppDynamics monitors many of the largest, most complex enterprise application environments in the world, supporting environments up to 10,000 nodes on a single management server. This is critical for customers who do not want to manage and maintain a farm of servers.

Lightweight:

Our platform was designed to be a production tool from the very beginning, giving it a unique low-overhead architecture. Intelligent data collection to ensure the lowest production overhead in the market. AppDynamics correlates end user business transaction details with completion status (success, error, exception), response times, and all other data points measured at any given time. It automatically analyzes the entire data set to provide information from which to draw conclusions and take the appropriate action.

Self-learning:

Auto-instrumentation, and minimal configuration enables simple and intuitive operation for any size business. AppDynamics has a unique ability to instrument your application, learning its transactions, code execution behavior, and normal performance patterns. It can adapt and adjust instrumentation automatically when you change your application-no manual configuration needed.

Open and Extensible:

The AppDynamics platform is open, extensible, and interoperable to fit any business need. Through the AppDynamics Exchange our community comes together to share knowledge and contribute back over 100 extensions that provide deep integrations to the tools you already use like Splunk, Apica, PagerDuty, and Amazon Web Services. From monitoring Amazon Web Services costs to MEAS mainframes our extensions allow you to leverage the tools you already have in place. We believe you own your data and it should be easy to consume and analyze which is why we provide REST APIs and SDKs available on GitHub that make it as easy as possible to get started.

Flexible:

The platform can be deployed in any operating model, including on-premise, SaaS, private cloud, or a hybrid combination. It’s always the exact same platform and there are no cost implications associated regardless of deployment model.

Secure:

Provides enterprise grade security with Role-Based Access Control (RBAC), LDAP, and SaaS certifications that guarantee security and compliance.

What services are delivered on the Application Intelligence Platform?

The AppDynamics Application Intelligence Platform gives companies the foundation they need to monitor performance and extract meaningful analytics from their business applications. Software-defined businesses must be certain that their most complex, business-critical applications are performing at the highest level; and be certain that the data and information generated by these applications can be harnessed for ongoing business advantage and impact. AppDynamics’ Application Intelligence platform enables customers to monitor, respond, and analyze their application environment.

Monitor

Application Performance Management

Mobile Application Monitoring

End User Experience Management

Database/NoSQL/BigData Monitoring

Infrastructure Monitoring

Respond

Run Book Automation

Cloud Auto-Scaling

Alerting

Analyze

Transaction Analytics (Beta)

analytics

Real-Time Business Metrics

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Operational Analytics

scalability analysis

The Application Intelligence Platform delivers this functionality by collecting data from across the application environment, processing & correlating it, and converting that data into knowledge for customers.

Collecting Data:

  • Instrumentation allows us to watch every line of code.
  • Distributed transaction tracing follows the business transaction across all tiers of the application, not just limited to a single node.

  • Transaction auto-learning engine inspects execution code, payload, libraries and methods so you are not left in the dark.

  • Real-time service discovery renders architecture topology to clearly and automatically map critical relationships and dependencies..

  • The smart agent filters and transfers data to the management server securely and in real-time.

Processing & Correlating Data

  • Real-time stream processing allows for complex event processing of metric and event streams.
  • Time series clustering and analytics provides the ability to index and manage time series by auto rolling up, purging or clustering data sets by time increments.

  • Behavioral learning is an engine that continuously adjusts dynamic baselines for an automated manageable data set.

  • Unstructured and structured big data indexing creates a data warehouse for different types of application data which is seamlessly correlated and processed.

  • Event correlation shows the relationship of performance, change, and business events.

Converting Data Into Knowledge

  • Intuitive user interface (UI) allows for a simple and easy-to-use platform for business users, developers and operations teams.

  • Dynamic flow maps create a clear and understandable visual representation of the application topology, so organizations understand what is happening in the big picture.

  • Cross-correlated drill down from anywhere in the UI, enabling pin-point accuracy across multiple nodes and machines.

  • Real-time correlation of performance metrics and business metrics create a business understanding of data never before delivered.

  • Compare and analyze the side-by side performance of different versions of an application.

  • Custom drag and drop HTML5 dashboards can be configured to any specification to deliver clear actionable results.

  • Query language allows easy, targeted data discovery.

In today’s competitive and demanding environment, organizations need to leverage Application Intelligence for ongoing business advantage. The AppDynamics Application Intelligence Platform enables customers to see everything across all front and back-end interactions: business transaction and code-level visibility with no blind spots.

Maximize digital business performance through an open, integrated solution that delivers real-time monitoring, actionable business and operational insights, and automated issue resolution across applications, infrastructure, and user experience. Take five minutes to get complete visibility and control into the applications that power your software-defined business. Get started with the AppDynamics Application Intelligence Platform today.