A few weeks back I met with a customer who had issues, the expression on their face said it all. It started with an apology that several people couldn’t make our meeting, why? because they were investigating a production outage. You might think I’ve just made that up, I can assure you this was real and a frequent event which I’ve witnessed many a time. It can be especially annoying when you’ve travelled many miles to chat with a customer expecting to have a productive meeting and then the alarm bells ring. However, an outage in this scenario just validates the reason why you’re there in the first place.