How much does downtime cost?

Unscheduled downtime happens all the time. In 2012 alone dozens of big-name websites went down for hours at a time, from GoDaddy.com to, well, almost anything running on Amazon. Every time an outage occurs, the Internet has a field day speculating about everything from the cause of the outage to who got fired for it. Some more transparent companies will publish a post-mortem on their blog with the details, which is nice, but there’s one question that’s almost never answered: how much did the downtime cost?

Various analysts & institutions have taken a stab at trying to answer this question with exhaustive research and surveys. The results are not very conclusive – it seems that the answer depends on the industry, the size of the company, the type of application, and even the year. We took a shot at breaking it all down for you in the infographic below: How much does downtime really cost  you?

Summary: How much does downtime cost?

Downtime is really expensive – especially if you work at a financial services institution that relies on transaction-based fees like credit card transaction fees or trading fees. But there are costs associated with downtime that we don’t imagine – for example, the human cost of having to spend every day firefighting instead of focusing on other projects, or the damage to your company’s brand, which can impact customer loyalty. It may be worth the effort to find out what downtime costs your organization, and how much of it you can afford.

Financial Services White Paper

Application Performance Management On-Demand

I thought it would be good to start blogging about my experiences with customers just so you get an idea of how important Application Performance Management (APM) has become.

A few weeks back I met with a customer who had issues, the expression on their face said it all. It started with an apology that several people couldn’t make our meeting, why? because they were investigating a production outage. You might think I’ve just made that up, I can assure you this was real and a frequent event which I’ve witnessed many a time. It can be especially annoying when you’ve travelled many miles to chat with a customer expecting to have a productive meeting and then the alarm bells ring. However, an outage in this scenario just validates the reason why you’re there in the first place.