AppDynamics Unleashes the Titan Partner Program

The digital revolution is redefining business models, go-to-market strategies, sales tactics and much more across every industry and vertical. To stay competitive, businesses are shifting their focus of simply selling physical products to new ways they can improve the entire customer experience through software. This new school of thought paired with the rapid pace technology is evolving has raised a challenge in the channel community around staying ahead of ever-changing transformation.

With growing complexities in the technology stack, businesses in every vertical are unsure of what they need and how to evolve their businesses to stay competitive in the digital-first era. Priorities and goals are constantly shifting, leaving technology up for debate at each stage. The channel team here at AppDynamics has collaborated with our sales, business development and engineering teams to see the complete picture and determine how we can best set our partners up for success and help them drive impact for whatever is next in a customer’s agenda.

Today we are launching an entirely new partner program that has been adapted to equip our partners with the tools, training and support needed to create critical long-term value for their customers who want to thrive in this digital revolution. Additions to the program were purpose-built to pave the road for a lasting, profitable AppDynamics partnership.

What’s New?

The newly launched AppDynamics Partner Program includes two tiers. At the top are our most strategic partners that have been invited into the Titan partner program. This level gains access to resources that provide strategic support needed for partners to incorporate AppDynamics into their holistic digital story so that our mutual customers can achieve maximum value:

  • Sales and Pre-sales Enablement: Through customized, in-person training and enablement programs we’ll build sales and pre-sales champions within our partners and drive a deeper understanding of AppDynamics. These advanced level “Masters” training courses will ensure that we’re delivering optimal value to our joint customers as they undergo their digital transformations.

  • Services Implementation Training: Completion of this hands-on practical training will enable our partners to build advanced consulting services and have a more direct relationship with AppDynamics customers. Once certified through this program, Titan partners will be able to work directly with AppDynamics customers to drive more differentiated offerings based on customers’ unique needs.

  • Dedicated Sales Engineering and Field Channel Manager Support: We’re heavily investing in growing specialized teams that offer support at every stage of our partnerships – from laying the foundation of each partnership and aligning with channel sales resources to dedicated channel SE teams that will work hand in hand with partner’s technical teams to develop joint offerings.

  • Exclusive Rebate Program: Titans will receive an agreed rebate to enable additional investments into building a long-term, strategic AppDynamics practice.

In addition to the benefits listed above, Titan partners will have access to following resources that are available to all AppDynamics partners:

  • Online Training: All partners are eligible for our “Kick Starter” online courses, which provide the ideal introduction to the App iQ platform, AppDynamics’ intelligent solution for application and business performance monitoring. Both sales and pre-sales partner teams will have access to this 101-level content for a strong start with mutual customers and accelerated path to profitability.

  • Margin Guaranteed: Unlike most deal registration programs, we guarantee our margins by paying our partners an agreed percentage of the Total Contract Value. This results in greater predictability in joint opportunities.

  • Sales and Pre-sales Support: Our sales and pre-sales teams will work closely with our partners and mutual customers to assist with proof of concept, business value adds (BVAs) and joint planning.

“AppDynamics shares our obsession for customer success and is relentless in the pursuit of application performance that exceeds the scale, sophistication and velocity expectations of today’s customers,” said Robert Elfanbaum, Vice President and General Manager of WWT Asynchrony Labs. “The Titan program’s hands-on training will accelerate investments we’re making in R&D in our Advanced Technology Center and enable a more holistic approach to uncovering new methods our customers can use to deliver real-time, personalized and seamless experiences and achieve digital transformation goals.”

“In partnering with AppDynamics, we’ve helped lots of major customers across a range of industries build a smarter approach to business and performance monitoring. Together, we’ve unlocked solutions to the challenges of complex application architectures that have been shaped by the needs and expectations of consumers. The added support of the Titan program will allow us to accelerate and ensure our long-term value,” said Sandy Salty, VP Strategic Initiatives at Trace3.

The new AppDynamics Partner Program is our response to the technical complexities and hurdles our customers are facing in the digital revolution. Working more collaboratively with our top partners and sharpening alignment with their technical talent will establish a strong network of global technology leaders our customers can call upon to help realize their digital transformation visions. Together, AppDynamics and its partners will empower customers to constantly drive new innovations and renew competitive advantages through every technology trend that hits the industry. As the world becomes increasingly more connected and deeply tied to digital, a strong support system like this is critical.

Head to our new partner page to learn more about joining the AppDynamics Partner Program.

Celebrating Partnership at AppSphere 2016

 With only a few weeks to go until our third annual AppSphere 2016 user conference, the AppDynamics offices are busier than ever preparing for the big event, and this year we’ve committed to outdoing ourselves when we host this year’s Partner Day. As one of our partners, what does that mean for you? Prepare for star treatment — you’re our guest of honor!

Partner Day will kick off the week-long conference event, allowing you to get the inside scoop before everyone else in the industry. Here is a sneak peek of some of the highlights for this year’s Partner Day:

Partner Insights and Executive Q&A

AppDynamics CEO, David Wadhwani, has an important message to share regarding the future of the company and the essential role our partners play in helping us reach our goals. Join the discussion—our executives are holding a panel to answer all of your questions during the open floor Q&A session.

Gain new perspective in APM

Are you ready to disrupt the market? We are — but we need your help to do it. Our team will spend the day going in depth on topics of interest to you. Sessions include Growing an AppDynamics Practice, where we’ll present new revenue streams and share what enablement, training, and investment can mean for you. Another popular session is sure to be Product Roadmap, where Bhaskar Sunkara, CTO and Head of Product, will provide insight into future product releases. Lastly, you won’t want to miss Kendall Collins, our CMO, as he hosts a session on Building Our Unique Value Proposition — where you’ll learn how partnering with AppDynamics will give you an edge over the competition.

Partner Reception

They say “it’s all about who you know”, so don’t miss the opportunity to build up your network with like-minded professionals. AppDynamics executives are hosting the reception on Sunday evening at The Cosmopolitan Hotel’s Chandelier Bar. Enjoy an evening on us, get to know your fellow guests, and connect with some of the biggest names speaking at AppSphere 2016.

Partner Day lasts only one day, but our conference runs all week. Stay for the whole event and you can add hands-on training, 70+ sessions, and maybe even take advantage of the AppDynamics Certification, available for the first time this year. For a more comprehensive look at AppSphere 2016, make sure to check out the event page.