Last year, we announced our Real-Time Business Metrics (RTBM) capabilities to the world. The response from our existing and new customers has been amazing. We’ve seen business and IT dashboards created and used by business and technology executives alike.
We’ve seen major hotel chains collect metrics like searches and bookings per brand, incoming partner search and booking volumes, and detailed revenue reports by property location and booking channel. We’ve seen some of the largest car rental agencies in the world track revenue per region in real time to proactively identify business impact. We’ve also seen major footwear retailers track revenue per shoe type, checkout total and discount percentages to make better business decisions. These are just a small sample of the industries and use cases where RTBM has been successfully used.
When we introduced RTBM, it was a meaningful first step on the path to create a real-time analytics platform to serve both business and technology stakeholders equally well. After all, the most successful businesses today are transforming themselves into digital enterprises to deliver products and services through the channels consumers use most often. Mobile and internet-based consumption have taken center stage and most enterprises are investing heavily to meet that consumption model.
However, RTBM isn’t the only way we allow customers to better understand their business problems. AppDynamics’ overall analytics capabilities encompass three main focus areas:
Business Analytics harnesses the power of RTBM to provide meaningful business information and alerts.
Business Analytics is used to answer the following types of questions:
- What is our total revenue for the day?
- How many checkout transactions failed today?
- How many trades completed successfully today?
- How many car rental reservations were made today?
The second type of analytics we offer is Operational Analytics, which collects all of the infrastructure data (OS metrics, JMX metrics, WMI or perfmon metrics, log data, etc.) from your devices and application components.
Operational Analytics is used to answer the following types of questions:
- What is the breakdown of failed transactions between 3G and 4G mobile networks?
- How many connection pool errors led to failed transactions today?
- Which application components are throwing errors that caused failed transactions?
Today, we announced the future availability of AppDynamics’ third type of analytics, Transaction Analytics, an integral component of the AppDynamics Application Intelligence Platform, which was also announced today.
Transaction Analytics captures raw business data from all layers of an application and across every single node without altering any code. Gathering this data, correlating it with operational intelligence, and presenting it in a way that makes it easy for customers to answer important business questions is a capability we are extremely excited about.
For example, capturing the specific details of each transaction enables businesses to answer the following questions:
- Which Android users experienced failed checkout transactions in the last 24 hours and what was in their cart at the time?
- How many customers experienced a slow ‘submit reservation’ transaction in the last hour from a Chrome browser in New York and what was the total dollar amount of those reservations?
- What was the revenue impact by product category associated with the two marketing campaigns we ran on Black Friday?
- How many transactions originated from Tier 1 partners over the last 90 days and what was the resource utilization and revenue associated with those requests?
- How many car rental reservations were made for each category of vehicle and what is the associated breakdown of revenue by region?
- What are the total bookings from California broken down between iOS and Android, and what is the associated breakdown between wireless carriers.
The answers to the questions above help make better business decisions like:
- Immediately fixing a business mistake that is negatively impacting revenue
- Investing in a “mobile first” strategy
- Choosing what marketing campaigns to run again and which to stop
- Selecting what product types to buy more of for increased revenue growth and determining which regions to market them
- What mobile platform should we invest more time and effort into?
- Do we need to make our mobile application more resilient to poor network performance?
- Do we have technology problems related to specific products, regions, or consumption models?
One of the unique differentiators of all of our analytics capabilities is that it does not require any change to existing code. AppDynamics will gather all of the requisite data from your servers without the use of special compiled API calls or extra logging statements.
If you’d like to get started using AppDynamics to try business & operational analytics out for yourself, you can create a free account and start monitoring and analyzing your applications today. If you are interested in being a part of our upcoming Transaction Analytics beta program, you can find more information here.