Master APM At AppD Tour, Stockholm On The 23rd May 2018

The Grand Hôtel in Stockholm has been home to celebrities and high-profile events  since 1874. In fact it hosted the first Nobel prize banquet in 1901 and this May, it will have another first! AppDynamics is hosting the largest Application Performance Monitoring conference ever in the Nordic region! And we would love to see you there!

This is the first stop for our AppD European Tour. We have an action packed day planned of inspiration, breakouts, networking and fun….and you can register for free here!

Become An Agent Of Transformation

The theme this year is all about the need to be become an Agent of Transformation. So what is an Agent of Transformation? Well, the reality is that tech and software innovation is happening at a phenomenal rate. You only need to think about the last decade, which has brought us the modern smartphone plus advances in machine learning and artificial intelligence, to understand that our relationship with technology is changing. The truth is that digital services, powered via software and apps, are becoming more ingrained with our daily lives and the next couple of decades will see incredible advances for businesses and for our careers.

This is what our opening keynote will highlight, while this innovation will be exciting, it will also change the way we use and think about technology. That’s why it’s our responsibility as technologists to ensure that tech innovation drives positive benefits – for our teams, our businesses, our families and importantly, for our careers. AppDynamics is making a call for all technologists to become an Agent of Transformation and we will show you a blueprint to achieve this.

AppDynamics Customers Tell Their Stories

Real-time Application and Business Performance Monitoring, has the ability to transform enterprises. Whether that’s improving customer experience, ensuring that application performance drives business value or using real-time performance information to improve IT and business processes – aligning AppDynamics to your business challenges is vital to realizing benefits.

Join us and hear Robin Steen, IT Leader at Statoil, talk about ‘What Does Normal Look Like?’. In this session he will discuss how Statoil are taking a strategic approach to APM adoption and where they are in their journey. Having had a sneak peak at his content, I know this will be a popular session. Robin will cover the role that APM played in the digitalization at Statoil and how real-time application and business performance intelligence can transform your partner management processes, amongst other areas.

The last session of the day will be a customer panel session titled ‘Tales From The Enterprise, How To Get APM Right’. This will be a perfect follow up to Robin’s presentation, as we will have Hans Karlsson, Service Area Leader Application Operation Management & SAP, at Volvo Group, Staffan Spjuth, Application Management Engineer, at Visma Spcs AB and a couple of other enterprise customers up on stage as part of the panel. This promises to be a lively session in which topics such as continuous delivery, DevOps and the cloud will be discussed in regards to APM. Firaas Rashid, ex-Director and Head of Production at Credit Suisse, and now AppDynamics CTO for Europe will lead the conversation.

Become An AppD Master

There will be three sessions delivered by AppDynamics experts focused on how to ensure strategic adoption of AppDynamics and to help you become an Agent of Transformation. We are very proud of our Business iQ product as it has changed the game when it comes to managing both application and business performance. The ability to analyze and correlate user, with application and business performance data is an industry first, and so the session on ‘Unlock The Power of Real-Time Performance Data With Business iQ’ is not to be missed. It will cover the core use cases for Business iQ and the challenges it solves!

Mid-afternoon we have a session which has constantly been highly rated at past user conferences, and this is ‘Top Tips For AppDynamics Adoption Success’. If you are about to start using AppDynamics or looking for best practices in regards to adoption, then this session is for you. These tips come directly from working with enterprise customers and you can be sure you will learn something new.

Want to know more about our product vision and what we are doing with Cisco? Then “What’s Next For AppDynamics and Cisco?” is for you. Jonah Kowall, VP Market Development and Insights will be outlining what new ideas and innovations we are working on in regards to Unified Monitoring and Business iQ. He will also provide a little more detail in regards to Cisco product integrations we are working on.

Sponsors And Demo Booths

Atos, Conscia and IBM are confirmed as sponsors for our Tour in Stockholm and will be around our expo area to answer any questions. In addition we will have a number of AppDynamics demo booths with our solution engineers ready to answer your queries about Application Performance Management, End User Monitoring, Infrastructure Visibility, Business iQ or our partner integrations.

Network, Have Fun And Enjoy The Music

As with any AppDynamics event, we like our music and we like to network. At the end of the day there will be plenty of time for this. At events like this, networking is usually the best way to learn!

So as you can see, we have great content and a jam-packed agenda. If you’re new to AppDynamics, then I promise you will leave AppD Tour Stockholm with a clear idea of what AppDynamics can do for your business. And if you are an existing customer, then you will learn more about our vision, gain new tips on how to get your colleagues on the AppD bandwagon and see new Application Intelligence capabilities, so I hope to see you there!

There’s no registration cost and it’s just one day out of the office. Come back the next day energized and full of actionable insights.

Secure your free place now – Stockholm, 23rd May

Become an Agent of Transformation: AppD EMEA Tour dates announced!

Register here:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June

Charles Darwin wasn’t wrong. In age of unparalleled advances in technology, ever increasing customer demands and digital disruption across all industries, the imperative to adapt and transform has never been stronger.

For anyone who’s rising to this challenge and wants to learn how Application Performance Monitoring is key to digital business success, the AppD EMEA Tour is not to be missed. We’re hitting the road across Europe (Stockholm, Paris, Frankfurt and London to be precise) during May and June. We’ve put together a day packed with thought-provoking presentations, real world success stories delivered by globally recognized companies who’ve met and overcome their application performance hurdles and want to share what they’ve learnt. It’s also free to attend.

We promise a high energy, dynamic and thought-provoking day where you can quiz AppDynamics experts, network with your IT peers and pick up multiple ways in which you and your organization can survive and thrive in a high velocity environment.

A rallying keynote to start the day

The “Talk like TED” book observes that the best presentations are emotional, novel, and memorable. Having had a sneak preview of the keynote content, I’m confident all those three criteria will definitely be met. In London and Stockholm the keynote presenters include ex-Forrester analyst and APM expert John Rakowski, and AppDynamics EMEA CTO Firaas Rashid. Formerly Director, Head of Production, International Wealth Management at Credit Suisse in Zurich, Firaas brings his perspective on managing mission critical applications at truly enterprise scale. Firaas and John will be joined by special guests and inspire you for the day ahead.

Deeper dives in the afternoon

After lunch, all venues will feature several foundational sessions. If you’re already an AppDynamics customer, “Top Tips for AppDynamics Success” showcases the essentials for ensuring that APM transforms IT processes and brings business results, ensuring peace of mind with role based access control and many others useful best practices.

Since Cisco acquired AppDynamics in March 2017, a lot has happened between the two organisations. “What’s next for AppDynamics and Cisco?” is a session that answers the questions we were often asked at Cisco Live Barcelona and elsewhere. Whether you’re a Cisco customer who wants to learn more about how AppDynamics complements your existing Cisco solutions, or an AppDynamics customer keen to learn more about our product vision, this is a must-attend.

Ex-Gartner analyst and well-respected industry figure Jonah Kowall tells the story in Stockholm and London. It’s worth sticking around to meet Jonah in person and exchange perspectives on industry directions. Frankfurt and Paris will also feature this session, delivered in French and German.

The lines between IT and business owners are becoming increasingly blurred. “Unlock The Power Of Real-Time Performance Data With Business iQ” shows the relationship between application performance and business outcomes using AppDynamics’ ground-breaking approach. Learn how rich, contextual data of every customer engagement help you make smarter investment decisions and track online performance every minute of the day. Find out why it’s made such an impact to  companies such as Carhartt, United Airlines and many more.

Lastly, and perhaps most importantly, hear from a range of enterprises who are delivering applications at scale. Volvo Group, Statoil and Visma are confirmed speakers at the Stockholm event and we’ll be announcing many more well-known names over the coming weeks.

Each day ends with a reception where you can have a drink, a bite to eat and meet fellow operations professionals, developers, and business leaders. It’s the ideal opportunity to meet other AppDynamics customers, broaden your network, exchange perspectives and learn new approaches.

Additional sessions in London and Frankfurt

Delegates in the UK and Germany can enjoy two tracks in the afternoon that allow for extra sessions and customer presentations. You can choose between “Master AppDynamics” which helps increase your capabilities further, or “Drive Transformation”, for those who seek a broader range of more business-centric topics.

A recent survey revealed that 96% of respondents are using the cloud, with 83% adopting multi-cloud. “Good Migrations: APM Essentials for Cloud Success” goes into the key requirements for migrating applications to the cloud, and optimizing their performance once there. Whether you’re using Kubernetes, AWS, Microsoft Azure, Pivotal Cloud Foundry or another IaaS/PaaS solution, this detailed session is packed with useful insights.

“Ensure Every Customer Matters With End User Monitoring” is perfectly titled. Siloed monitoring of network, database, server and mobile performance won’t cut it in an environment where customer loyalty can be lost forever with one poorly performing app at a critical time. This session explains why we need a different lens, focused on what the customer sees. Find out about our EUM and IoT monitoring features and our approach to XLM (Experience Level Management), so that you can align and track what is delivered to end users with core business goals.

For anyone who wants to present IT and business metrics with real impact, the “Dashboard Rockstar” session in Frankfurt shares tips and tricks on how exactly how to do this. You know AppDynamics delivers the insights you need, but how do you showcase these in a way that resonates with different audiences? Attend this session presented by a seasoned AppDynamics solution expert and learn how.

There’s no registration cost and it’s just one day away from the office. Come back the next day energized and full of actionable insights.

Secure your free place now:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June


Five Reasons to Meet AppDynamics at Cisco Live in Barcelona

Over 12,500 people attended Cisco Live in Europe last year, and we expect even more to make the journey to the show this year at Fira Gran Via in Barcelona, Spain between January 29th and February 2nd. Cisco Live is a huge event with a wealth of booths, sessions, and tracks to choose from.

So, why should you make the effort to attend Cisco Live? For starters, you’ll get to learn why AppDynamics is an application performance management (APM) market leader. You’ll also want to attend if your business priorities in 2018 align with any of the following:

Delivering Leading Application Performance and IT Services

For many – if not all enterprises going digital – the application is the business. The two-headed beast of increasing complexity and release velocity presents many challenges. Managing microservices, cloud in its various versions, containers, and APIs all at increasing speeds is no simple ask. This is where AppDynamics comes in. We enable you to understand how code, networks, servers, databases and more all contribute to the end user experience and transactions.

We’ve scheduled the ideal orientation session that explains all the essentials, delivered by ex-Forrester Research analyst and now our Senior Director of Product Marketing, John Rakowski. A seasoned APM expert, John’s session, “The Essentials of Application Performance in the Digital Enterprise” will outline some thought-provoking research data and a great case study. Don’t miss this session on Thursday, February 1st at 1:15pm.

Moving to the Cloud 

Most enterprises have migrated a portion of their workloads to the cloud and are almost certainly considering their next migration candidates. IDC data suggests that by this year, at least 40% of enterprise IT spending will be cloud-based, reaching more than half of all IT infrastructure, software, services, and technology spending by 2020. Yet migration remains a challenging task, given increasing dependencies, distributed architectures, and fast release cycles. AppDynamics helps you at three key stages:

– Plan and identify: Understand the existing application landscape, plan correctly, and right size

– Compare: Monitor before/after to prove migration success / benefits (i.e. compare/contrast)

– Monitor and optimize: Once in the cloud, ensure ongoing improvement (stability/throughput/right sizing to minimize costs)

If you’re an AWS customer, you might like to hear my short talk, “Achieving Confidence, Clarity, and Control with your AWS Cloud Migration” in the Education Zone, on Tuesday, January 30th from 1:40-1:50pm. I’ll also be at our booth later to take delegates through our multicloud monitoring demo. AppDynamics is part of the AWS Partner Network, an AWS Marketplace Premier Partner, and works closely with AWS to help mutual customers move to the cloud both rapidly and successfully.

Starting an IoT Initiative

For some, 2017 was IoT’s inflection point, when what has been seen by some as just talk became more very evident in both the consumer and business worlds. IDC research estimated that consumer IoT spending would be the fourth largest market segment in 2017 at $62 billion, jumping to the third largest by 2021.

To kick off your IoT initiative, join us at our dedicated booth at the IoT and Industry District where you can meet with our IoT Product Manager, Anupam Jindal. Judging by the crowds at last year’s AWS re:Invent for the AWS Greengrass and AppDynamics integration story, the IoT demo station will be in high demand.

Our booth offers great opportunities to learn how insights from connected devices can be obtained, and the user experience optimized. See the dashboards that can be created to ensure there are no “blind spots” in application performance insights, user experience, and business impact visibility. Discover how we follow a transaction at each stage, starting from a connected device to a data center, network equipment, and all the way to the database.

Overcome and Master Digital Disruption

Want to hear how your business can overcome and master digital disruption?

Firaas Rashid, former Director of Production for International Wealth Management at Credit Suisse and now AppDynamics’ EMEA CTO, will be sharing his industry experience in two sessions. Firaas will be sharing the stage on Tuesday, January 30th at 12:20pm with Cisco’s Tom Edsall, CTO and SVP of Data Center Switching. Their session, “Unlock the power of data,” will showcase two complementary solutions – AppDynamics for application, user, and business outcome management, and Tetration for security.

Firaas and Tom will look at how we work in high-velocity environments, where intuitive networks can dramatically simplify operations. In parallel, they’ll dive into intent-based networking and an application centric infrastructures (ACI), as well as explore operational visibility and dependency mapping. They will outline an enterprise vision in which end-to-end visibility and intelligence – from the network right through to the application – can be both obtained and utilized to better serve customers and maximize business outcomes.

On Wednesday, January 31st at 3:00pm, Firaas’ session, “Use data to disrupt and transform your business,” will explore how today’s enterprises face imperatives to transform faster than ever before, driven by rapid technology changes. Yet this transformation has to be based on real-time insights that reflect rapidly changing conditions. Firaas also dive into how tech and business teams are often misaligned and identify the two key pillars of “agility” and “centricity” as key to remedying this situation.

The Impact of Cisco and AppDynamics for Your Business

Cisco acquired AppDynamics in March 2017, and nearly a year later, there are many Cisco customers keen to learning what this means for them. One of Cisco’s key strategic goals is its transformation into a software company, whilst building on its strong heritage within networking, security, and the data center. AppDynamics is spearheading this strategy.

To learn more, check out the session, “The Future of IT Intelligence: Better Together with Cisco and AppDynamics,” which will be delivered by VP Product & Tech Strategy, Tejaswi Redkar, on Wednesday, January 31st at 1:00pm. Get insights into our future and joint vision, and take the opportunity to quiz Tejaswi after the session!

3 days, 6 stations, 20 AppDynamos

Whether this is your first time at Cisco Live or you are a NetVet, we’d love to see you between Tuesday and Thursday when the World of Solutions Expo is open. There are six demo stations covering application, multicloud, business, and IoT monitoring, plus network visibility. Twenty AppDynamics representatives will be on hand to give you an introduction, product tour, or answer your questions.

You’ll find us sharing space with Cisco colleagues in the World of Solutions area (Hall 7), just by the main entrance so you can’t miss us. Hope to see you there!

The Top 10 Takeaways from Microsoft Ignite 2016

In the old days, before 2012, software engineers would often go to the Consumer Electronics Show (CES) in Las Vegas to catch up on the latest developments in software and hardware. CES tended to be more of a hardware show, however. A few years ago, Microsoft recognized this fact and decided to follow Apple’s lead, saying that CES was not the right place to showcase its best and brightest advances in the software world.

The company announced, “We have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone, and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.”

Apple has run its own Worldwide Developers Conference for decades, and Google’s I/O grew increasingly friendly to enterprise software. In response, Microsoft announced in the summer of 2014 that it would sponsor the Ignite Conference, which would take the place of scattered events such as the Management Summit, Exchange, SharePoint, Lync, Project and TechEd conferences. Ignite was designed to cover everything related to enterprise software. It would join their other specialized conferences such as Convergence for solution platforms, Build for developers, and Worldwide Partners for the channel.

The first Ignite kicked off in May of 2015 in Chicago, and it sold out its 20,000 tickets in five months. The biggest news coming out of it was related to developments in Advanced Threat Analytics and a preview of Office 2016. This year’s event brought a great deal more.

Quotes from Microsoft Ignite 2016

Microsoft’s sophomore conference this fall was held over four days in Atlanta and brought a slightly larger crowd of 23,000. The keynote was given by Microsoft CEO Satya Nadella. His main points were centered around channeling the explosive growth of data and democratizing AI. Here are some of the most interesting quotes from Nadella’s keynote:

“In 1450 or so when the printing press came out, the Guttenberg Bible got published, and removable type became prevalent. Before that we had something like 30,000 books in the world. And 50 years after the printing press, we had 12 million books. It changed how humans both created information and used information. You can, in fact, trace back everything in the modern era to our ability to create and diffuse information and learn.”

“We have four core pillars to what we’re going to do. It’s agents, applications, services, and infrastructure.”

“We have 133 million active users each month using Cortana across 116 countries and they’ve already asked 12 billion questions. And that is what’s driving the skills ecosystem of Cortana, the fact that we have these SDKs that allow developers to be able to infuse Cortana with more intelligence is what makes Cortana even more relevant every day for our everyday use.”

“The goal of intelligence is to be able to reason about your sales data model, not inside just your CRM system, but outside. So we are building the relationship assistant that’s going to ship in November as part of Dynamics CRM to truly transform our CRM application from the inside out. So when you login to a CRM system, what you’re going to see are these cards, these cards that allow you to take action inside the system based on activity that is happening outside.”

“In order to build a bot, you need to have these building block services that have conversational understanding, know how to parse natural language, how to have a dialogue. So that’s what we’ve now encapsulated in this Bot Framework so that you can build a bot that is available on Skype, available online, and available on Facebook. So, again, we’re taking an approach where any bot you build is not captive to any one conversational canvas. It is available everywhere. And since Build, which is when we launched it for the first time, we have had 45,000 developers building these bots, Hipmunk in travel, Star Trek, StubHub, Getty Images, so many, many developers taking advantage of the bot framework already.”

“It’s never about our technology. It is really, to me, about your passion, your imagination, and what you can do with technologies that we create. What societal problem, what industry will you reshape? That is what we dream about, what we’re passionate about. We want to pursue democratizing AI just like we pursued information at your fingertips. But this time around, we want to bring intelligence to everything, to everywhere, and for everyone.”

10 Takeaways for Programmers

The event’s most notable offerings were announcements of new features, arguments for the enterprise version of Windows 10, and Microsoft’s answer to Google Drive for Work. Here are the top 10 takeaways related to software-defined capabilities, application development, and emerging technology.

1. The Return of SharePoint

In 2015, people walked out of Ignite wondering about the future of SharePoint. Those concerns were put to rest by a host of sessions on the subject and an announcement of a new Feature Pack for SharePoint. It’s also providing new integrations with mobile apps, improvements to security and a sync/share integration for OneDrive.

2. Office 365 Becomes More Collaborative

Office 365 Groups are now a priority. That’s making it easier for internal and external customers to come together for project management in the cloud. Office 365 Advanced Threat Protection includes dynamic delivery, which lets you read an email while its attachment is in quarantine.

3. Windows Server 2016 Updates

This fall’s upgrade of Windows Server presents additional layers of security and streamlined integrations with Azure for cloud-based apps. The big reveal was a discussion about a collaboration with Docker that will run as native in the new Windows Server.

4. Azure Stack Preview

Many engineers came to the conference with questions about integrating Azure Stack IaaS into the data center. The most common questions centered around a hardware management dashboard and monitoring alerts. The new preview addressed as many of these as it could, with a breakout session on tooling tips and tricks.

5. People Cards Carry Rich Details

As Nataya suggested in his keynote, the next generation of modern document libraries and OneDrive browsers will come with built-in People Cards. These will automatically pull in updated contact info, biographical info on the web, work info from sites such as LinkedIn, and related documentation that could prove useful for CRM.

6. Dynamics 365 and Adobe

Nadella brought Adobe’s CEO Shantanu Narayen on stage to announce that the Adobe Marketing Cloud was being built into Dynamics 365. Narayen said, “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

7. DevOps in the Spotlight

Networking specialists conducted a mini DevOps summit, using Azure Stack to demonstrate why everyone needs DevOps. They covered the rapid deployment and maintenance of apps both on premises and in the cloud.

8. ExpressRoute Connectivity

Everyone wants to get faster at deploying apps for Office 365 that connect to the cloud or the intranet. ExpressRoute lives up to its name by connecting Office 365 subscribers to a Layer 3 MPLS network and, from there, to an internet backbone like Equinix.

9. Microsoft Accepts iOS and Android

Mobile-first makes sense, but until now, everyone assumed Microsoft would still be making a play for Windows phones. Most of Nadella’s demos of mobile apps ran on an Apple device. There were many more examples throughout the week of native iOS and Android integration.

10. AI in 2017

Plans are in the works for the Ignite 2017 in Orlando, FL on September 25 – 29. Engineers are already discussing proposed leaps in AI and chatbot development frameworks at next year’s event.

More Coverage

Every time you look away from the software community for a minute, it expands in one hundred different directions. That’s why you really need to stay informed from conferences like Microsoft Ignite, where all the latest trends are pulled together. If you missed it this year or didn’t plan on shelling out $2,000 or more for an all-access pass, hopefully these vitals brought you up to speed. Continue to watch our blog for more coverage of the latest trends in software and performance.

SXSW 2016: Developers’ Collective Role in a Connected World

In case you haven’t heard, it’s been a busy few months in the tech world. I’m just returning from Austin’s South by Southwest (SXSW) Interactive, where I had the chance to hold a discussion with the developer community on the urgent and ethical need for them to protect their users’ data and physical security in our increasingly connected world. As the manufacturing of the Internet of Things (IoT) continues to explode, more than ten million software developers around the world have the responsibility to ensure security and privacy are at the core of their design and development processes, while simultaneously responding to user demands.


SXSW is known to bring together some of the biggest names in culture, technology, and innovation. For its 30th anniversary, the festival brought out everyone from the Head of State and the First Lady to culture creators from Hollywood and Silicon Valley, to software developers representing the newest startups to multinational enterprises.

Here are some of my key observations at SXSW this year:

  • The mainstream adoption of the Internet of Things (IoT), one of the key themes of the festival, attracted an ever increasing number of players across industries. CapitalOne showcased the financial service industry’s first ever integration into Amazon Echo platform. Retail fast food chain McDonald’s had an IoT themed startup competition event at SXSW with a stated goal of “enabling IoT in our 14,000 US stores and kitchens helps us to better know and understand consumer behavior”. Of course, technology headliners such as IBM, NTT, Amazon, Samsung, and more brought IoT innovation to the main stage.
  • The rise of augmented and virtual reality: Compared to previous years, there seemed to be fewer people at SXSW staring into their mobile phones. But that’s only because of the onslaught of AR/VR headgear spotted throughout the festival. 2016 clearly seems to be the year where this immersive technology is finding more mainstream use cases in industries such as travel, logistics, healthcare, and gaming.
  • Mobility and the “sharing economy”: This year it was less about standalone mobile apps such as Uber, Spotify, Airbnb, but a lot more about how these innovative services are blending to create a highly personalized, location-specific services that are creating a unique shared economy
  • The global nature of innovation: All credit is due to the SXSW organizers for grouping exhibiting startups by geography. I was pleasantly surprised to see innovative startups from every nook of the globe. As a device enthusiast myself, I spent a lot of time with startups from Japan, Korea, and China where I found IoT, sensor-rich applications of technology. One in particular that I came across was the Baby Smile Explorer from Japan, a startup that promises to leverage sensors, GPS, big data and IOT tech capture and predict your baby’s smiles.

To me, the main takeaway this year was around the rapid transformation towards a digital experience: one that is immersive, personal in nature and global in scale. A digital experience that’s enriched by pervasive mobile technology, highly localized and leveraging real-time data collected by sensors that power an Internet of Things. It could be a connected car, a smart building or a smart manufacturing plant at the core is a software-driven innovation that transcends the touch points across our personal, workplace and global community. So at SXSW, whether it was President Obama call to “create systems that make government more responsive”, or Amazon Web Services (AWS) CTO Werner Vogel highlighting that “security should be the #1 design requirement”, or my own talk urging IoT software developers to take a Hippocratic oath to help build a securely connected world, we found a common thread. It all points to an ever-increasing ethical responsibility that innovators have in an today’s digitally connected world.

It has already been a very special year at AppDynamics: The convergence of mobile, web and IoT applications that I have experienced at SXSW underscore our clear vision of an end-to-end application intelligence and highlight the software-driven digital transformation journey that we are sharing with our customers and partners.

Mobile World Congress 2016: Are you prepared?

The official theme of this year’s Mobile World Congress event is, perhaps somewhat obviously, “Mobile is Everything.” While this theme may come across as both reductive and self-congratulatory from an event that is dedicated to everything remotely related to the mobile industry, the fact of the matter is that mobile is indeed changing almost everything: every industry, region, culture, government, politics, environment, public and private sectors ad infinitum.

While the changes in each of these areas are unique to that specific segment, what unites them all is that mobile enables them to digitally transform to adapt to the challenges and take advantage of the opportunities that mobile affords them.

The primary focus of these digital transformation initiatives is the customer experience of how an end user effectively interacts with the software (mobile and web applications on their devices) they invest in. As consumers shift more of their time to mobile phones, the companies that successfully present their businesses through a mobile channel will reap the rewards while those who don’t will fall behind and may even cease to exist.

According to a recent McKinsey study, these types of digitization efforts could affect over $2 trillion in GDP through their effects on labor markets, capital efficiency and multifactor productivity. The report warns that companies must adapt or risk being left behind, and it identifies one of the most pressing issues for companies to keep up with “redefine customer engagement and leverage data generated from digital interactions to fine-tune marketing and customer engagement.”

Consequently, it is increasingly imperative for companies to understand how every line of code contributes to the customer experience on those mobile devices. The challenge for the enterprise is that these mobile websites and applications are not isolated islands. On the contrary, the are just the portal through which a company’s vast array of technical systems and capabilities are exposed to the customer. A single user action on a website or in a mobile application could wind up triggering millions of lines of code to fulfill a request that originated on that mobile device.

As a result, it’s imperative that all of those systems must combine to produce an outcome that creates a reasonable customer experience nearly instantly. A customer’s “laggy” experience may abandon a transaction or even an app entirely to go to a competitor or substitute service that provides a faster or less error prone experience.

So what do companies need to do to spur the digital and mobile transformations?

  • First, you need a broad, robust, and deep Applications Intelligence Platform that monitors, manages, and optimizes the performance of both front-end browser and mobile applications, and all back-end applications (regardless of the language they are written in and the technologies they run on). You also need it to provide you with the end-to-end traceability of each business transaction as it propagates from the device and through your apps, networks, databases and other infrastructure.
  • Second, this Application Intelligence Platform needs to provide you with visibility into the entire customer journey with your app from the first page or screen view until the last so you can understand how the performance of your apps contributes to conversions, bounce rates, and your business’ KPIs.
  • Third, you need advanced application analytics that give you real-time insights into your IT operations, customer experience, and the resulting business outcomes.


Here’s a real world example from a recent customer implementation: A major international financial institution recently implemented AppDynamics in their consumer banking division. They created online banking real-time dashboards monitoring for the senior executives of the consumer banking unit “to:

  1. Proactively monitor system availability
  2. Help identify issues during an incident
  3. Provide real-time performance metrics on customer experience
  4. Trend response time and availability

We can certainly expect all kinds of announcements about new, shiny hardware in mobile devices, IoT, consumer appliances and more at the upcoming Mobile World Congress. In the end, it all comes down to the fact that the mobile device is becoming the center of how an individual interacts with virtually everything in the network around them. And the customer experience of those interactions comes to life through mobile and web applications on those devices. You know there’s a need for that leverage in your market, and in order to provide that superb customer experience, you need a complete solution to:

  • See everything happening with your applications faster with a unified monitoring strategy
  • Act sooner with a unified troubleshooting capability
  • Know more about your customers, experience, and business impact with a unified analytics solution

In other words, you need AppDynamics Mobile RUM. Check out a FREE trial today.

See you soon at MWC 2016 in Barcelona!!!



Announcing AppDynamics AppSphere 2014 … in Vegas!

We’re excited to announce our premier technology and business conference, AppDynamics AppSphere 2014, happening November 3-5 in Las Vegas!

AppSphere 2014 will bring together Business Execs, Operations gurus, and Developers  to explore and discuss how technology and applications are transforming today’s business world and will feature speakers from companies like Google, Lithium, and Microsoft, and a keynote by Bill Platt, GM of Amazon Web Services.

AppDynamics has grown and evolved dramatically over the last few years, making AppSphere 2014 the perfect opportunity for customers, thought leaders and industry decision makers to connect and build an in-person community. AppSphere will grow into an annual forum for us to collaborate and reflect on how we are transforming the future of IT.

Screen Shot 2014-05-15 at 3.32.24 PM

Who is attending?

AppSphere attendees include application and operations decision makers, architects, engineers, and other industry heavyweights.

What topics will be covered?

AppSphere’s agenda will be built around the theme “Transform” and we’ll discuss transformation across our three track topics: Culture, Technology, and Business.  Keep an eye on our agenda as we’ll be filling in our keynote and breakout speakers as they’re confirmed.

Why Should I Attend?

  • ENGAGE with speakers and sponsors who are discussing the most up-to-date information and trends that are affecting technology now and will be in the future

  • CONNECT with other attendees struggling to solve the same problems and discuss best practices

  • DISCOVER how to increase efficiency, decrease time to value, and maximize ROI through tactics learned in breakouts and workshops

  • DEEPEN your proficiency of AppDynamics through technical training and product roadmaps

Want to present a session?

Please fill out our Call for Papers form in order for us to review your abstract.  We’ll contact you if you’re selected to present.

How much does AppSphere cost?

Early bird registration is $695, which includes either on-site or self-guided training.

What do I need to know?

To view the full program and to register for your ticket, please visit:

We’re excited to see you in November!

Tracking PHP Application Events with AppDynamics

Event Tracking

All too often PHP engineers find themselves repeating the same tasks to triage their application problems. Issues can range from poorly written code to database bottlenecks, slow remote service API calls, or machine issues including I/O bottlenecks — whether hardware or network related.

In certain cases, these issues are nearly impossible to discover due to the nonexistence of a mechanism for tracking and reporting particular events that may impact the performance of your application when those events are not directly related to the application code itself.

For example, imagine the frustration when a recent PHP upgrade causes a fatal error. What if routine configuration changes to your maintenance scripts also impacts your ability to read from your database?

Perhaps switching database table engines from MyISAM to to InnoDB is causing application slowdown. The numerous types of events outside of the normal development workflow can compromise the integrity of your application’s user experience while at the same time creating unwanted frustration.

Types of Events

Event tracking is an integral part of maintaining true and transparent insight into the various events that revolve around the performance of your application.  One of my favorite core APM features is Event Tracking: the ability to track a change in the state of your application that is of potential interest. Some examples of the various actions you can track are:

  • Upgrading your PHP framework

  • Application deployments AND rollbacks

  • Switching database table engines (e.g. MyISAM to InnoDB)

  • Changes/upgrades to hardware

  • Upgrades to your OS, MySQL, web server, etc.

  • PHP.ini changes

  • Installing/upgrading PHP extensions

I think you get the idea – you want to track anything that could potentially impact the performance of your application.

AppDynamics Event Tracking

The AppDynamics Event Tracking feature can be accessed by clicking the Events link in the main navigation menu.

Once clicked, you’re presented with a view of all events that have occurred in your application at that time. In this example, we’re presented with Health Rule Violations and an instance of a server being restarted. To narrow down what you’re looking for, you have the option of using an advanced search filter. Select ‘Show Filters’ and you will see a list of choices to the left of the event list.

Compare Releases

‘Compare Releases’ shows the real power of AppDynamics and is the reason why it remains one of my favorite core APM features. Under the Analyze menu item, click ‘Compare Releases’ and you’ll be shown a screen comparing your application between two different time periods. A unique column here is the ‘Events’ column displaying any events registered during the specified time range to give you further insight into what may have been previously overlooked. In this specific example, we’re comparing the application’s KPIs between two different weeks. You can see that our error rate decreased the week later with no health rule violations registered as events. The screenshot shows a definitive performance improvement between the two time periods.

We encourage you to explore the Events feature further. You will see how you can combine both the power of Change Releases and our Alert & Respond feature to execute custom scripts based upon triggered events..  an added bonus, the Events feature is also accessible by a RESTful API that allows you to register a change event from anywhere at anytime.

Take five minutes to get complete visibility into the performance of your production applications with AppDynamics Pro today.


AppDynamics goes to Forum PHP

The AppDynamics team went to Forum PHP in Paris, France this week. If you are in the area, stop by our booth and say hello. I presented on Scaling PHP in the real world which is a talk based on my series of blog posts on php performance. If you weren’t able to make it to this fantastic developer event you can see the slides below:

Take five minutes to get complete visibility into the performance of your production applications with AppDynamics Pro today.