Voices of Unified APM—Part 4

Achieving business objectives

For decades, IT and the Business existed in separate spheres. IT kept the lights on and the computer systems humming, while the Business brought in revenue. But the increasing role played by software in every business function requires a new, collaborative relationship between IT and Business departments. AppDynamics’ customers said one of the biggest benefits of a unified APM is the common language it provides, allowing IT leaders and the Business owners to take action together to realize desired business outcomes.

Conversion rates and CPUs

Daniel Zavalza Torres, IT director of operations at BestDay Travel, described the disconnect that used to exist between his department and his business colleagues a few years ago. “I’d say, your CPU usage increased 80% because you are using document threading in the wrong manner,” and they’re like, ‘What?’ At the same time, they’d complain to me that the conversion rate had dipped 3%, and that information would be meaningless to me because I couldn’t correlate those two things,” Zavalza said. With AppDynamics, the correlation is automatic, and, better yet, Zavalza doesn’t have to explain how threading can affect CPU usage and subsequently, the conversion rate. All he needs to do is search for the slow business transaction and show his business colleague its impact. Everyone now understands that if users experience a lag of just a second, “it will be at a cost for the company,” Zavalza said.

Monitoring change requests

Adam Landau, senior technology officer at Privilege Underwriters Reciprocal Exchange (PURE)  Insurance, said the White Plains-based, member-owned reciprocal insurance company originally deployed AppDynamics with two use cases in mind: improving the user experience and giving developers a way to measure the performance of their code before and after it was released. But as the team learned more about AppD’s ability to provide business analytics, that became a focus as well. “We are defining business transactions in AppDynamics so that a business user can now use the tool to understand the impact of a change they are requesting in the system,” Landau said. The neutral feedback provided by AppDynamics on whether a change has caused a performance problem fosters effective communication and leads to more productive working relationships.

Common ground with customers

Alfred Wan, senior director of service delivery and operations at SAP SuccessFactors, discovered an unanticipated benefit of AppDynamics soon after the solution was deployed. Part of Wan’s routine involved giving visiting customers a tour of the company’s Global Operations Center at its San Francisco headquarters. Wan was walking through the center with one of the company’s top ten biggest customers when the customer remarked they also used AppDynamics. Knowing they shared the same monitoring solution brought the companies closer together, Wan said. “The ability to have the same analytics that our customers are using, that’s huge,” he explained. “You can’t get that from any other tool. With AppDynamics, our customers see the same analytics that we see every day.”

Machine learning, AI, and unified APM

Adoption of machine learning and artificial intelligence technologies has made significant in-roads in recent years with roughly one in five companies now saying they have incorporated AI or machine learning in some areas of their businesses. Meanwhile, expectations are high across industries that new forms of machine intelligence will make work easier and companies more competitive. According to a survey by O’Reilly Media and MemSQL, 74% of respondents believed AI and machine learning would be a game changer. During the Global Tour, AppDynamics customers talked about the various ways AI and machine learning could be useful to their companies. They described scenarios such as end-user monitoring or introducing “self-healing” into IT systems. At the same time, some cautioned that a unified monitoring solution would be critical to ensure that the systems supporting AI were working properly.

Predicting the next action

Nick Mancuso, senior product manager at U.S. Bank, said his working relationship with artificial intelligence and machine learning is still “conceptual.” However, he could see AI being used to retain a customer. “A lot of AI would have to do with the customer experience,” he explained. “What are they experiencing on our apps? What are they experiencing on our website? How can we better predict what our customer is going to do next?”

Running IT with AI

Iain Mackenzie, vice president of performance engineering at Moody’s, predicted AI and machine learning will reduce complexity and make services more dependable. “We are looking at business service reliability,” he said. “We are looking to see how IT can help us run IT. You might call it AI ops or machine learning; I don’t care. If it can provide value, whether in the cloud, in a hybrid environment, or wherever we are, that’s what we will be looking for.”

Water safety with AI

Sandeep Chugh, senior application lead at Ecolab, said his company has been investing heavily in artificial intelligence. By developing the right algorithms and training them on the right data, Ecolab hopes to be able to predict potential problems that its customers may face with water quality—among other projects. But Chugh acknowledges there is always a risk an AI will not have access to the information it needs to function accurately. That’s where AppDynamics will come in, Chugh said. AppDynamics can monitor the AI and all its dependencies. “With AppDynamics, we will be able to verify that the AI we are using is working as expected,” Chugh explained.


Since AppDynamics was founded ten years ago, our Application Performance Monitoring solution has evolved along with changing architectures, advances in computing power, and the increasing availability of bandwidth. The customers who accompanied us on the Global Tour are as committed as we are to putting new technologies to work to meet business needs, and we are grateful to be able to support them as they shift applications to public and private clouds, modernize legacy applications with containers and microservices, deploy IoT and more. It is gratifying to watch our customers’ success grow as their businesses transform. No matter the industry, they are proving the value of unified APM and demonstrating what is possible via innovative technology.

Bridging the Gap – AppDynamics from a leading Cisco-partner’s perspective

Looking at the sponsors slide above, it is not difficult to conclude that the Conscia Netsafe logo is the odd one out. It is, after all, not very often that we are mentioned in the same sentence as our two neighbours in that slide, especially when the context is mostly about things seemingly going on beyond layer 7 of our beloved OSI model.

Why are we doing this?

So, what is a “traditional” Cisco partner doing at an event like this? In Conscia we are well aware that a shift in the market is underway. Business and IT managers have to be (or will be) more focused on outcomes rather than on the nitty-gritty details of a given technology. We have observed that trend in our own existing markets, and we have been alerted to this also, through Cisco (our major partner). This trend was also addressed by Jonah Kowall (VP Market Development and Insights, AppD) when he presented in Stockholm, citing Gartner that “90% of successful I&O leaders will focus on facilitating transactions, not building and running infrastructure”, so thus far, we seem to agree.

Of course, the acquisition of AppDynamics by Cisco is also something that gave us a nudge upwards in the proverbial hardware and software stack. . As a strong Cisco Gold partner, it wouldn’t really serve our interests to  ignore a major event in the market like this acquisition, after all it was for $3.7 billion dollars! We wanted to find out why AppDynamics is such an important acquisition for Cisco.

That’s not all, though,after investing time to find out more what AppDynamics is all about, we realized that we actually share some very key goals:

–  Avoiding tedious and stressful war-rooms in “unscheduled down-time” periods

–  Eliminating the almost-guaranteed shouting matches between various technical silos

–  In short, just bringing down troubleshooting and Mean Time To Repair (MTTR).

I think most people would agree that these are essential goals in today’s enterprise, and something we all – across the IT industry – should be working towards. These goals can all be targeted by focusing on visibility. Achieving end-to-end visibility is something we have been addressing in the network-side of the equation for – at least – the last few years.

Cisco’s Digital Network Architecture (DNA) was launched under the moniker “Powered by Intent, Informed by Context”. “Intent” refers to the desired state – or the desired outcome of the instruction you feed into the network, while “Context” is all about the visibility. The more detailed information about the actual state of endpoints and services we can feed into our systems, the better chance these systems have of applying whatever low-level operations are needed in order to end up in the desired state.

Admittedly, the complete automation of this feedback-loop is still something for the future, but while we wait for machine-learning, AI, and the other related buzz-words to mature, we can revel in the extra visibility we get, and use it to populate ITSM systems with relevant information (which can, actually, be done automatically today), share the information across the traditional silos, and that in itself helps us achieve the aforementioned goals.

The current concrete products of Cisco DNA are Software-Defined Access, SDA, coupled with Network Data Platform, NDP (visibility/analytics) in the campus network, and Application Centric Infrastructure, ACI together with Tetration (visibility/analytics) in the datacenter.

Conscia has been working closely with customers and with Cisco on early field-trials and other relevant programs in all of these areas, and we have amassed a huge bank of technical know-how and experience in the field of infrastructure visibility.

What did we learn in Stockholm?

On top of the expected announcements of new features, of which there were some very interesting ones such as an SAP agent, and Kubernetes integration, the most interesting items on the agenda were:

–  The customer case stories from Equinor, Volvo Group and Visma AB

–  The announcement of an upcoming integration between AppDynamics and Cisco ACI.

The customer stories gave us some really interesting insights into the problems the customers had faced, which kinds of decision processes they went through before engaging with AppDynamics, and finally, how AppDynamics has helped the customers address their issues. It is always refreshing and – I find – more impactful when hearing about these journeys directly and candidly from the actual people involved, rather than from scripted spokespeople.l. These speeches and the following panel discussions have definitely helped us to become better prepared and equipped to discuss the value of AppDynamics with our customers.

The ACI integration which is currently in private beta was not given any significant fanfare due to attendees being mostly focused on application support and development, which is understandable. But it would be great to see more traditional network attendees at future conferences! On the back of the announcement, we spoke to  AppD representatives , who kindly shared some additional information with us. We are not in a position to divulge further details about this integration, but from what we have seen, and from the reaction of our datacenter specialists when we showed them a teaser, we must say that we really look forward to the day this becomes generally available! What Cisco and AppDynamics customers will get will be a very nice tie-in of application and infrastructure, where the glue and fairy-dust consist of visibility and context. Well done, AppDynamics and Cisco!

With this piece of the puzzle in hand, Conscia is uniquely positioned to approach our traditional infrastructure customers with a new message of how their operations can be enhanced with context from the application side of things. It is, after all, easier to discuss new concepts and technologies with people who can relate it to something they already know.

So, what’s next?

By adding AppDynamics to our portfolio, we will not only continue or journey towards end-to-end visibility, we will also be able to:

– Add additional value for existing customers by helping them solve application performance related challenges.

– Build new relationships with tech professionals, outside of our traditional infrastructure focus.

– Help with new digital challenges created by software and apps.

A partnership is a two-way mechanism, and we firmly believe that we, by entering into business with AppDynamics bring benefits to the other end of the table as well. For AppDynamics, we bring:

–  A partner with a strong presence in relevant markets

– The opportunity to build awareness of Real-Time Application Intelligence with other stakeholders in the enterprise.

And, of course, for Cisco we continue to bring

– A strong, trusted partner who understands the value of both hardware and Application Intelligence

– Dedicated focus to ensure that our customers are clear on how Cisco can help them

So, whether you are currently working in the application world, and have a desire to expand your visibility to the infrastructure layer, or vice versa, Conscia can help you achieve your goals using technology from AppDynamics and Cisco. We are bridging the gap between the two worlds.

Mikkel Troest, System Engineer, Conscia CTO Office



Voices of Unified APM—Part 3

From production to development environments

As AppDynamics has proven its success in production environments, more and more customers are rolling it out in their development environments. In addition to improving the quality of code that is released into production, AppDynamics supports the adoption of DevOps initiatives by providing everyone with access to the same information.

Ensuring release quality

Q2ebanking’s CTO had an idea after reviewing the insights into the problems that were diminishing the customer experience that AppDynamics gave to the operations team. “He wanted to use AppDynamics to see what was coming down the pipe,” said Jacob Ramsey, the AppDynamics administrator. “He wanted to know that the code that was being worked on by developers was actually better than the code that was already in production and that we weren’t introducing regressions.” Ramsey said he has since been working with different teams to roll out AppDynamics in the pre-production environment. “We are starting to see the benefit of having everyone on the same page,” he said.

Lining up for AppDynamics

For Dentegra, the impact of inserting AppDynamics earlier in the company’s software development life cycle is measurable. “We reduced the P1 issues on our Java applications by 64% by rolling out AppDynamics in pre-production,” said Sai Adivi, the director of IT enterprise applications.  The achievement helped to wipe away the last traces of resistance that developers had to adopting another tool. Instead, Adivi said, the developers are now lining up to ask him to integrate their apps with AppDynamics because it helps them write better code.

Containers and Microservices

In the last few years containers—and to a lesser extent microservices—have surged in popularity thanks to the benefits they provide to organizations seeking to modernize legacy applications and increase the agility of their IT organizations. But the same characteristics that make containers so flexible and easy to deploy also limit IT’s ability to monitor them. Companies who are serious about moving to a containerized architecture often turn to AppDynamics for the visibility they need.

“Root cause right out of the box”

BestDay Travel, a leading online travel agency headquartered in Cancun, Mexico, prides itself on maintaining its innovative edge by selecting the best technology tools available. Initially built on .NET in an on-premises environment, BestDay expanded to PaaS and recently rolled out a new container-based platform on Azure using AKS (Azure Container Service). “With AppDynamics we’re able to monitor all these environments,” said Daniel Zavalza Torres, IT director of operations. Zavalza said he tried other APM solutions, but found AppDynamics to be the best match for BestDay Travel’s needs. His teams had been struggling to establish the root cause of performance issues with the tools they were using and had gotten in the habit of blaming each other. “AppDynamics helps you to establish root cause right out of the box,” he said. “It provides a level of insight from the get-go.” After rolling out AppDynamics, Zavalza’s teams were able to stop shifting blame around and focus on problem-solving.

Instant visibility

Q2ebanking is another company that makes heavy use of containers. Jacob Ramsey, the AppDynamics administrator, said deploying AppDynamics to monitor containers was even easier than deploying it to monitor regular services. “AppDynamics is just baked into the container, and it doesn’t matter where the container is spun up,” he said. “The container connects to the AppDynamics controller and provides the monitoring data. I can click on it and see its CPU and memory and the like.” At the same time, Ramsey said, “I can also click over to the server that the container is running on and see how it is performing, which is awesome.”

Voices of Unified APM—Part 2

Expanding Initial Deployments

The value of unified APM is fully realized when the solution is deployed throughout an organization’s entire environment. However, many of our customers told us that they were able to achieve significant benefits by starting small.  This approach not only provided clear justification for wider use, it also helped convince engineers throughout the organization of the benefits of unified monitoring leading to faster universal adoption.

The end of tool jumping

Before the deployment of AppDynamics at US Bank, troubleshooting performance issues was similar to playing a mystery game. “We had a lot of problems that required us to jump from tool to tool,” recalled Nick Mancuso, senior product manager at the Minneapolis-based bank. “You had to really try to interpret what each tool was trying to tell you individually.” The process extended resolution times and increased overall cost. As one of the top ten largest banks in the United States, US Bank decided to shorten the mean time to resolution by implementing AppDynamics.

“With AppDynamics, we’re able to drill down and really focus on what is going on in one spot,” Mancuso said. After demonstrating AppDynamics value on a small set of applications, Mancuso is now expanding monitoring to over 100 applications. The biggest challenge, Mancuso said, has been psychological. The operations teams that are affected have wanted proof that AppDynamics is better than the tools they are used to using. “It’s really a story of a culture shift,” Mancuso explained.

Highlighting the impact of individual teams

SunTrust Bank, which defines its mission as building financial confidence in the communities it serves, took a conservative approach to deploying AppDynamics, similar to U.S. Bank’s. The Atlanta, GA-based financial institution started by instrumenting 20 of its most important business applications. “I’ve used a couple of different APM tools over my career and one of the ah-ha moments for me was seeing how simple it was to bring in AppDynamics, how it just worked,” said Jamie Williams, APM consultant, SunTrust Bank.

Williams was able to drive adoption among various IT teams by revealing how the work they did on a single application could have a ripple effect throughout the bank. “In AppDynamics, you see how one application is integrated to another,” Williams said. “If you have two or three applications on a dashboard, and you see a server go down or a JVM (Java Virtual Machine) go down, you can see how that affects everything else. It helps everyone get on the same page. Otherwise, you are often starting out with a communication barrier. For example, you could be tracking the application in your database monitoring tool, while I’m looking at it in a network monitoring tool.” Engineers who had originally told Williams they already had four monitoring tools and didn’t need another were won over. SunTrust is now monitoring 30 applications with more to come, Williams said.

Moving to the cloud

The number of companies planning to move applications to the cloud has never been higher. According to a recent survey, public cloud adoption exceeded 90%, and private cloud adoption reached 75% in early 2018. AppD customers said cloud migration projects create another opportunity to demonstrate the value of unified monitoring by revealing how applications perform before and after the shift to the cloud.

A complex migration

Agero, a leading provider of connected car solutions based in Medford, Massachusetts, adopted AppDynamics with a specific goal in mind. The company was having lots of issues in production with an older application used by its operation centers. The application was mission-critical in the sense that when it went down, employees in the operations centers couldn’t do their jobs. Performance issues would lead to extremely intense war-room calls, with 15 to 20 people each spending hours to identify the root cause and resolve the problem. “We needed to clean that up as fast as we could,” said Karen Hutchinson, Agero’s director of DevOps.

Agero was also determined to move its older .NET stack to the cloud and to adopt microservices. The first step in that process was to establish a performance baseline. “We implemented AppDynamics across our on-premises system, and then we moved the system to the cloud,” Hutchinson said. It was a complex migration that involved migrating some of our Oracle databases on the backend with a cloud-optimized MongoDB solution, as well as moving integrations to Salesforce, Azure, and other third parties to the new cloud-based environment. “AppDynamics definitely provided one sheet of paper—a single source of truth—that everyone could look at,” Hutchinson said. The migration project stayed on track, and Agero was able to continue to serve its customers, even as Hutchinson’s teams upgraded large swathes of code.


AppD Tour London: Attend The Biggest APM Conference In The UK

Tuesday, 26th June is the last stop (for now) of our European leg of the AppD Global Tour. So far over 500 technologists have attended the other three stages, and London is set to be the biggest of them all, with over 500 people expected to attend! Register for free here.

If you have ever been involved in putting on big events, you will know the time, effort and focus required to put on a memorable conference and how do you know you have got it right? Simply, smiling faces and great feedback – and every AppD Tour event we have done so far has ticked both of those boxes!

Real-Time Intelligence

Every great conference has a great theme, a rallying call, a statement to set the tone for the day and this year we are making a call for every attendee to become an “Agent of Transformation”. This is the theme of our opening keynote, because the reality is that tech innovation is happening faster and faster in every industry, and so it’s the responsibility of every technologist to ensure that this innovation drives positive benefits for their business, and their careers. In the keynote we will hear from Andy Sturrock, Head of Modernise IT Transformation from BP, who will outline how tech is changing and disrupting the Oil and Gas industry, and how they’re embracing this with a five-pillar approach to transformation. Andy will discuss how APM and Real-Time Intelligence is key to automation, in order to move faster and to help teams focus on what matters. Firaas Rashid, EMEA CTO will then outline a blueprint on how to become an Agent of Transformation and how AppDynamics, through Real-Time Intelligence can help. I guarantee that this keynote is useful in order to understand the value that AppDynamics brings to enterprises and how we go beyond monitoring.

The theme of becoming ‘An Agent of Transformation’ and ‘Real-Time Intelligence’ will continue for the closing keynote as Ceire McQuaid, Regional Director at AppDynamics will host an interesting panel in which AppDynamics customers explain how they are transforming their careers in IT.

Master AppDynamics

After the keynote, the conference will then split into two main tracks, that are both free to attend. The first track will focus on how to get the best from adopting AppDynamics in your enterprise. Firstly, we have a great session on how to ‘Ensure That Every Customer Matters With End User Monitoring’. This presentation, led by AJ Jindal, Product Manager for Mobile and IoT will go into more depth about our End User Monitoring and analytics capabilities and how we provide a complete, unified view of user experience. Following on from this, we will hear from Amit Sharma, Product Marketing Manager, who will go into detail about how AppDynamics helps with migration to cloud platforms and how we help with seamless application performance monitoring across hybrid and modern architectures.

Next we have a session centered on adoption, and the discussion will focus on the people and process side of moving towards a strategic approach to monitoring. Finally, we have Edgar Rivera, Senior Solutions Engineer, who will be presenting a not-to-miss session on ‘Top Tips For AppD Adoption Success’. This session has proved very popular at all our events and is guaranteed to have you dancing by your seat (literally!).

Drive Transformation

The second track delves into more into how Agents of Transformation, or IT innovators can drive change in their organisations. Firstly, and I am super excited about this, we have Rich Haigh and Bennie Johnston from Just Eat who will be discussing how to get DevOps right. Now I know, lots of tech conferences have DevOps sessions, but this one is a story not to miss, as Rich and Bennie will go into detail about their Site Reliability Engineering approach and provide best practices, based on experiences at Just Eat. Following on from this story we will then hear from Simon Ratcliffe, from Ensono, a CIO Advisor, who will discuss his recommendations on ‘Overcoming Transformation Barriers’. Having had a preview, I know this session will be entertaining and valuable, as he compares the world of IT to rugby.

In the afternoon, we will then explore how Business iQ can help you unlock the power of performance data, in real-time. This is another session, that personally, I am excited about, as Andy Jackson is a great public speaker and is an expert in APM. Andy will go into the key use cases for Business iQ. Finally, Jonah Kowall, VP for Market Development and Insights will provide an in-depth presentation around AppDynamics vision and some of our roadmap highlights – a good session to understand the direction of AppDynamics from a tech perspective!

Sponsors And Demo Booths

Atos, DevOpsGroup, Dimension Data, IBM, Logicalis, Moogsoft and World Wide Technology are all confirmed as sponsors and will be around the expo area to answer your questions. In addition we will have a number of AppDynamics demo booths with our solution engineers ready to answer your queries about Application Performance Management, End User Monitoring, Infrastructure Visibility, Business iQ or our partner integrations.

Network, Have Fun And Enjoy The Music

Anyone who has been to an AppDynamics event before, knows that we like our music, food and we like party. At the end of the day, we will have a fun evening with drinks, BBQ, music and (hopefully) great weather – a perfect opportunity to network further!

So as you can see, we have great content planned for you and a jam-packed agenda. If you’re new to AppDynamics, then I promise you will leave AppD Tour London with a clear idea of what AppDynamics can do for your business. And if you are an existing customer, then you will learn more about our vision, gain new tips on how to get your colleagues on the AppD bandwagon and see new Application Intelligence capabilities, so I hope to see you there!

There’s no registration cost and it’s just one day out of the office. Come back the next day energized and full of actionable insights.

Secure your place now – London, 26th June.

Master APM At AppD Tour, Stockholm On The 23rd May 2018

The Grand Hôtel in Stockholm has been home to celebrities and high-profile events  since 1874. In fact it hosted the first Nobel prize banquet in 1901 and this May, it will have another first! AppDynamics is hosting the largest Application Performance Monitoring conference ever in the Nordic region! And we would love to see you there!

This is the first stop for our AppD European Tour. We have an action packed day planned of inspiration, breakouts, networking and fun….and you can register for free here!

Become An Agent Of Transformation

The theme this year is all about the need to be become an Agent of Transformation. So what is an Agent of Transformation? Well, the reality is that tech and software innovation is happening at a phenomenal rate. You only need to think about the last decade, which has brought us the modern smartphone plus advances in machine learning and artificial intelligence, to understand that our relationship with technology is changing. The truth is that digital services, powered via software and apps, are becoming more ingrained with our daily lives and the next couple of decades will see incredible advances for businesses and for our careers.

This is what our opening keynote will highlight, while this innovation will be exciting, it will also change the way we use and think about technology. That’s why it’s our responsibility as technologists to ensure that tech innovation drives positive benefits – for our teams, our businesses, our families and importantly, for our careers. AppDynamics is making a call for all technologists to become an Agent of Transformation and we will show you a blueprint to achieve this.

AppDynamics Customers Tell Their Stories

Real-time Application and Business Performance Monitoring, has the ability to transform enterprises. Whether that’s improving customer experience, ensuring that application performance drives business value or using real-time performance information to improve IT and business processes – aligning AppDynamics to your business challenges is vital to realizing benefits.

Join us and hear Robin Steen, IT Leader at Statoil, talk about ‘What Does Normal Look Like?’. In this session he will discuss how Statoil are taking a strategic approach to APM adoption and where they are in their journey. Having had a sneak peak at his content, I know this will be a popular session. Robin will cover the role that APM played in the digitalization at Statoil and how real-time application and business performance intelligence can transform your partner management processes, amongst other areas.

The last session of the day will be a customer panel session titled ‘Tales From The Enterprise, How To Get APM Right’. This will be a perfect follow up to Robin’s presentation, as we will have Hans Karlsson, Service Area Leader Application Operation Management & SAP, at Volvo Group, Staffan Spjuth, Application Management Engineer, at Visma Spcs AB and a couple of other enterprise customers up on stage as part of the panel. This promises to be a lively session in which topics such as continuous delivery, DevOps and the cloud will be discussed in regards to APM. Firaas Rashid, ex-Director and Head of Production at Credit Suisse, and now AppDynamics CTO for Europe will lead the conversation.

Become An AppD Master

There will be three sessions delivered by AppDynamics experts focused on how to ensure strategic adoption of AppDynamics and to help you become an Agent of Transformation. We are very proud of our Business iQ product as it has changed the game when it comes to managing both application and business performance. The ability to analyze and correlate user, with application and business performance data is an industry first, and so the session on ‘Unlock The Power of Real-Time Performance Data With Business iQ’ is not to be missed. It will cover the core use cases for Business iQ and the challenges it solves!

Mid-afternoon we have a session which has constantly been highly rated at past user conferences, and this is ‘Top Tips For AppDynamics Adoption Success’. If you are about to start using AppDynamics or looking for best practices in regards to adoption, then this session is for you. These tips come directly from working with enterprise customers and you can be sure you will learn something new.

Want to know more about our product vision and what we are doing with Cisco? Then “What’s Next For AppDynamics and Cisco?” is for you. Jonah Kowall, VP Market Development and Insights will be outlining what new ideas and innovations we are working on in regards to Unified Monitoring and Business iQ. He will also provide a little more detail in regards to Cisco product integrations we are working on.

Sponsors And Demo Booths

Atos, Conscia and IBM are confirmed as sponsors for our Tour in Stockholm and will be around our expo area to answer any questions. In addition we will have a number of AppDynamics demo booths with our solution engineers ready to answer your queries about Application Performance Management, End User Monitoring, Infrastructure Visibility, Business iQ or our partner integrations.

Network, Have Fun And Enjoy The Music

As with any AppDynamics event, we like our music and we like to network. At the end of the day there will be plenty of time for this. At events like this, networking is usually the best way to learn!

So as you can see, we have great content and a jam-packed agenda. If you’re new to AppDynamics, then I promise you will leave AppD Tour Stockholm with a clear idea of what AppDynamics can do for your business. And if you are an existing customer, then you will learn more about our vision, gain new tips on how to get your colleagues on the AppD bandwagon and see new Application Intelligence capabilities, so I hope to see you there!

There’s no registration cost and it’s just one day out of the office. Come back the next day energized and full of actionable insights.

Secure your free place now – Stockholm, 23rd May

Become an Agent of Transformation: AppD EMEA Tour dates announced!

Register here:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June

Charles Darwin wasn’t wrong. In age of unparalleled advances in technology, ever increasing customer demands and digital disruption across all industries, the imperative to adapt and transform has never been stronger.

For anyone who’s rising to this challenge and wants to learn how Application Performance Monitoring is key to digital business success, the AppD EMEA Tour is not to be missed. We’re hitting the road across Europe (Stockholm, Paris, Frankfurt and London to be precise) during May and June. We’ve put together a day packed with thought-provoking presentations, real world success stories delivered by globally recognized companies who’ve met and overcome their application performance hurdles and want to share what they’ve learnt. It’s also free to attend.

We promise a high energy, dynamic and thought-provoking day where you can quiz AppDynamics experts, network with your IT peers and pick up multiple ways in which you and your organization can survive and thrive in a high velocity environment.

A rallying keynote to start the day

The “Talk like TED” book observes that the best presentations are emotional, novel, and memorable. Having had a sneak preview of the keynote content, I’m confident all those three criteria will definitely be met. In London and Stockholm the keynote presenters include ex-Forrester analyst and APM expert John Rakowski, and AppDynamics EMEA CTO Firaas Rashid. Formerly Director, Head of Production, International Wealth Management at Credit Suisse in Zurich, Firaas brings his perspective on managing mission critical applications at truly enterprise scale. Firaas and John will be joined by special guests and inspire you for the day ahead.

Deeper dives in the afternoon

After lunch, all venues will feature several foundational sessions. If you’re already an AppDynamics customer, “Top Tips for AppDynamics Success” showcases the essentials for ensuring that APM transforms IT processes and brings business results, ensuring peace of mind with role based access control and many others useful best practices.

Since Cisco acquired AppDynamics in March 2017, a lot has happened between the two organisations. “What’s next for AppDynamics and Cisco?” is a session that answers the questions we were often asked at Cisco Live Barcelona and elsewhere. Whether you’re a Cisco customer who wants to learn more about how AppDynamics complements your existing Cisco solutions, or an AppDynamics customer keen to learn more about our product vision, this is a must-attend.

Ex-Gartner analyst and well-respected industry figure Jonah Kowall tells the story in Stockholm and London. It’s worth sticking around to meet Jonah in person and exchange perspectives on industry directions. Frankfurt and Paris will also feature this session, delivered in French and German.

The lines between IT and business owners are becoming increasingly blurred. “Unlock The Power Of Real-Time Performance Data With Business iQ” shows the relationship between application performance and business outcomes using AppDynamics’ ground-breaking approach. Learn how rich, contextual data of every customer engagement help you make smarter investment decisions and track online performance every minute of the day. Find out why it’s made such an impact to  companies such as Carhartt, United Airlines and many more.

Lastly, and perhaps most importantly, hear from a range of enterprises who are delivering applications at scale. Volvo Group, Statoil and Visma are confirmed speakers at the Stockholm event and we’ll be announcing many more well-known names over the coming weeks.

Each day ends with a reception where you can have a drink, a bite to eat and meet fellow operations professionals, developers, and business leaders. It’s the ideal opportunity to meet other AppDynamics customers, broaden your network, exchange perspectives and learn new approaches.

Additional sessions in London and Frankfurt

Delegates in the UK and Germany can enjoy two tracks in the afternoon that allow for extra sessions and customer presentations. You can choose between “Master AppDynamics” which helps increase your capabilities further, or “Drive Transformation”, for those who seek a broader range of more business-centric topics.

A recent survey revealed that 96% of respondents are using the cloud, with 83% adopting multi-cloud. “Good Migrations: APM Essentials for Cloud Success” goes into the key requirements for migrating applications to the cloud, and optimizing their performance once there. Whether you’re using Kubernetes, AWS, Microsoft Azure, Pivotal Cloud Foundry or another IaaS/PaaS solution, this detailed session is packed with useful insights.

“Ensure Every Customer Matters With End User Monitoring” is perfectly titled. Siloed monitoring of network, database, server and mobile performance won’t cut it in an environment where customer loyalty can be lost forever with one poorly performing app at a critical time. This session explains why we need a different lens, focused on what the customer sees. Find out about our EUM and IoT monitoring features and our approach to XLM (Experience Level Management), so that you can align and track what is delivered to end users with core business goals.

For anyone who wants to present IT and business metrics with real impact, the “Dashboard Rockstar” session in Frankfurt shares tips and tricks on how exactly how to do this. You know AppDynamics delivers the insights you need, but how do you showcase these in a way that resonates with different audiences? Attend this session presented by a seasoned AppDynamics solution expert and learn how.

There’s no registration cost and it’s just one day away from the office. Come back the next day energized and full of actionable insights.

Secure your free place now:

Stockholm, 23rd May

Paris, 6th June

Frankfurt, 14th June

London, 26th June


Five Reasons to Meet AppDynamics at Cisco Live in Barcelona

Over 12,500 people attended Cisco Live in Europe last year, and we expect even more to make the journey to the show this year at Fira Gran Via in Barcelona, Spain between January 29th and February 2nd. Cisco Live is a huge event with a wealth of booths, sessions, and tracks to choose from.

So, why should you make the effort to attend Cisco Live? For starters, you’ll get to learn why AppDynamics is an application performance management (APM) market leader. You’ll also want to attend if your business priorities in 2018 align with any of the following:

Delivering Leading Application Performance and IT Services

For many – if not all enterprises going digital – the application is the business. The two-headed beast of increasing complexity and release velocity presents many challenges. Managing microservices, cloud in its various versions, containers, and APIs all at increasing speeds is no simple ask. This is where AppDynamics comes in. We enable you to understand how code, networks, servers, databases and more all contribute to the end user experience and transactions.

We’ve scheduled the ideal orientation session that explains all the essentials, delivered by ex-Forrester Research analyst and now our Senior Director of Product Marketing, John Rakowski. A seasoned APM expert, John’s session, “The Essentials of Application Performance in the Digital Enterprise” will outline some thought-provoking research data and a great case study. Don’t miss this session on Thursday, February 1st at 1:15pm.

Moving to the Cloud 

Most enterprises have migrated a portion of their workloads to the cloud and are almost certainly considering their next migration candidates. IDC data suggests that by this year, at least 40% of enterprise IT spending will be cloud-based, reaching more than half of all IT infrastructure, software, services, and technology spending by 2020. Yet migration remains a challenging task, given increasing dependencies, distributed architectures, and fast release cycles. AppDynamics helps you at three key stages:

– Plan and identify: Understand the existing application landscape, plan correctly, and right size

– Compare: Monitor before/after to prove migration success / benefits (i.e. compare/contrast)

– Monitor and optimize: Once in the cloud, ensure ongoing improvement (stability/throughput/right sizing to minimize costs)

If you’re an AWS customer, you might like to hear my short talk, “Achieving Confidence, Clarity, and Control with your AWS Cloud Migration” in the Education Zone, on Tuesday, January 30th from 1:40-1:50pm. I’ll also be at our booth later to take delegates through our multicloud monitoring demo. AppDynamics is part of the AWS Partner Network, an AWS Marketplace Premier Partner, and works closely with AWS to help mutual customers move to the cloud both rapidly and successfully.

Starting an IoT Initiative

For some, 2017 was IoT’s inflection point, when what has been seen by some as just talk became more very evident in both the consumer and business worlds. IDC research estimated that consumer IoT spending would be the fourth largest market segment in 2017 at $62 billion, jumping to the third largest by 2021.

To kick off your IoT initiative, join us at our dedicated booth at the IoT and Industry District where you can meet with our IoT Product Manager, Anupam Jindal. Judging by the crowds at last year’s AWS re:Invent for the AWS Greengrass and AppDynamics integration story, the IoT demo station will be in high demand.

Our booth offers great opportunities to learn how insights from connected devices can be obtained, and the user experience optimized. See the dashboards that can be created to ensure there are no “blind spots” in application performance insights, user experience, and business impact visibility. Discover how we follow a transaction at each stage, starting from a connected device to a data center, network equipment, and all the way to the database.

Overcome and Master Digital Disruption

Want to hear how your business can overcome and master digital disruption?

Firaas Rashid, former Director of Production for International Wealth Management at Credit Suisse and now AppDynamics’ EMEA CTO, will be sharing his industry experience in two sessions. Firaas will be sharing the stage on Tuesday, January 30th at 12:20pm with Cisco’s Tom Edsall, CTO and SVP of Data Center Switching. Their session, “Unlock the power of data,” will showcase two complementary solutions – AppDynamics for application, user, and business outcome management, and Tetration for security.

Firaas and Tom will look at how we work in high-velocity environments, where intuitive networks can dramatically simplify operations. In parallel, they’ll dive into intent-based networking and an application centric infrastructures (ACI), as well as explore operational visibility and dependency mapping. They will outline an enterprise vision in which end-to-end visibility and intelligence – from the network right through to the application – can be both obtained and utilized to better serve customers and maximize business outcomes.

On Wednesday, January 31st at 3:00pm, Firaas’ session, “Use data to disrupt and transform your business,” will explore how today’s enterprises face imperatives to transform faster than ever before, driven by rapid technology changes. Yet this transformation has to be based on real-time insights that reflect rapidly changing conditions. Firaas also dive into how tech and business teams are often misaligned and identify the two key pillars of “agility” and “centricity” as key to remedying this situation.

The Impact of Cisco and AppDynamics for Your Business

Cisco acquired AppDynamics in March 2017, and nearly a year later, there are many Cisco customers keen to learning what this means for them. One of Cisco’s key strategic goals is its transformation into a software company, whilst building on its strong heritage within networking, security, and the data center. AppDynamics is spearheading this strategy.

To learn more, check out the session, “The Future of IT Intelligence: Better Together with Cisco and AppDynamics,” which will be delivered by VP Product & Tech Strategy, Tejaswi Redkar, on Wednesday, January 31st at 1:00pm. Get insights into our future and joint vision, and take the opportunity to quiz Tejaswi after the session!

3 days, 6 stations, 20 AppDynamos

Whether this is your first time at Cisco Live or you are a NetVet, we’d love to see you between Tuesday and Thursday when the World of Solutions Expo is open. There are six demo stations covering application, multicloud, business, and IoT monitoring, plus network visibility. Twenty AppDynamics representatives will be on hand to give you an introduction, product tour, or answer your questions.

You’ll find us sharing space with Cisco colleagues in the World of Solutions area (Hall 7), just by the main entrance so you can’t miss us. Hope to see you there!

The Top 10 Takeaways from Microsoft Ignite 2016

In the old days, before 2012, software engineers would often go to the Consumer Electronics Show (CES) in Las Vegas to catch up on the latest developments in software and hardware. CES tended to be more of a hardware show, however. A few years ago, Microsoft recognized this fact and decided to follow Apple’s lead, saying that CES was not the right place to showcase its best and brightest advances in the software world.

The company announced, “We have decided that this coming January will be our last keynote presentation and booth at CES. We’ll continue to participate in CES as a great place to connect with partners and customers across the PC, phone, and entertainment industries, but we won’t have a keynote or booth after this year because our product news milestones generally don’t align with the show’s January timing.”

Apple has run its own Worldwide Developers Conference for decades, and Google’s I/O grew increasingly friendly to enterprise software. In response, Microsoft announced in the summer of 2014 that it would sponsor the Ignite Conference, which would take the place of scattered events such as the Management Summit, Exchange, SharePoint, Lync, Project and TechEd conferences. Ignite was designed to cover everything related to enterprise software. It would join their other specialized conferences such as Convergence for solution platforms, Build for developers, and Worldwide Partners for the channel.

The first Ignite kicked off in May of 2015 in Chicago, and it sold out its 20,000 tickets in five months. The biggest news coming out of it was related to developments in Advanced Threat Analytics and a preview of Office 2016. This year’s event brought a great deal more.

Quotes from Microsoft Ignite 2016

Microsoft’s sophomore conference this fall was held over four days in Atlanta and brought a slightly larger crowd of 23,000. The keynote was given by Microsoft CEO Satya Nadella. His main points were centered around channeling the explosive growth of data and democratizing AI. Here are some of the most interesting quotes from Nadella’s keynote:

“In 1450 or so when the printing press came out, the Guttenberg Bible got published, and removable type became prevalent. Before that we had something like 30,000 books in the world. And 50 years after the printing press, we had 12 million books. It changed how humans both created information and used information. You can, in fact, trace back everything in the modern era to our ability to create and diffuse information and learn.”

“We have four core pillars to what we’re going to do. It’s agents, applications, services, and infrastructure.”

“We have 133 million active users each month using Cortana across 116 countries and they’ve already asked 12 billion questions. And that is what’s driving the skills ecosystem of Cortana, the fact that we have these SDKs that allow developers to be able to infuse Cortana with more intelligence is what makes Cortana even more relevant every day for our everyday use.”

“The goal of intelligence is to be able to reason about your sales data model, not inside just your CRM system, but outside. So we are building the relationship assistant that’s going to ship in November as part of Dynamics CRM to truly transform our CRM application from the inside out. So when you login to a CRM system, what you’re going to see are these cards, these cards that allow you to take action inside the system based on activity that is happening outside.”

“In order to build a bot, you need to have these building block services that have conversational understanding, know how to parse natural language, how to have a dialogue. So that’s what we’ve now encapsulated in this Bot Framework so that you can build a bot that is available on Skype, available online, and available on Facebook. So, again, we’re taking an approach where any bot you build is not captive to any one conversational canvas. It is available everywhere. And since Build, which is when we launched it for the first time, we have had 45,000 developers building these bots, Hipmunk in travel, Star Trek, StubHub, Getty Images, so many, many developers taking advantage of the bot framework already.”

“It’s never about our technology. It is really, to me, about your passion, your imagination, and what you can do with technologies that we create. What societal problem, what industry will you reshape? That is what we dream about, what we’re passionate about. We want to pursue democratizing AI just like we pursued information at your fingertips. But this time around, we want to bring intelligence to everything, to everywhere, and for everyone.”

10 Takeaways for Programmers

The event’s most notable offerings were announcements of new features, arguments for the enterprise version of Windows 10, and Microsoft’s answer to Google Drive for Work. Here are the top 10 takeaways related to software-defined capabilities, application development, and emerging technology.

1. The Return of SharePoint

In 2015, people walked out of Ignite wondering about the future of SharePoint. Those concerns were put to rest by a host of sessions on the subject and an announcement of a new Feature Pack for SharePoint. It’s also providing new integrations with mobile apps, improvements to security and a sync/share integration for OneDrive.

2. Office 365 Becomes More Collaborative

Office 365 Groups are now a priority. That’s making it easier for internal and external customers to come together for project management in the cloud. Office 365 Advanced Threat Protection includes dynamic delivery, which lets you read an email while its attachment is in quarantine.

3. Windows Server 2016 Updates

This fall’s upgrade of Windows Server presents additional layers of security and streamlined integrations with Azure for cloud-based apps. The big reveal was a discussion about a collaboration with Docker that will run as native in the new Windows Server.

4. Azure Stack Preview

Many engineers came to the conference with questions about integrating Azure Stack IaaS into the data center. The most common questions centered around a hardware management dashboard and monitoring alerts. The new preview addressed as many of these as it could, with a breakout session on tooling tips and tricks.

5. People Cards Carry Rich Details

As Nataya suggested in his keynote, the next generation of modern document libraries and OneDrive browsers will come with built-in People Cards. These will automatically pull in updated contact info, biographical info on the web, work info from sites such as LinkedIn, and related documentation that could prove useful for CRM.

6. Dynamics 365 and Adobe

Nadella brought Adobe’s CEO Shantanu Narayen on stage to announce that the Adobe Marketing Cloud was being built into Dynamics 365. Narayen said, “Adobe and Microsoft will bring together the cloud horsepower and end-to-end capabilities brands need to design and deliver great digital experiences.”

7. DevOps in the Spotlight

Networking specialists conducted a mini DevOps summit, using Azure Stack to demonstrate why everyone needs DevOps. They covered the rapid deployment and maintenance of apps both on premises and in the cloud.

8. ExpressRoute Connectivity

Everyone wants to get faster at deploying apps for Office 365 that connect to the cloud or the intranet. ExpressRoute lives up to its name by connecting Office 365 subscribers to a Layer 3 MPLS network and, from there, to an internet backbone like Equinix.

9. Microsoft Accepts iOS and Android

Mobile-first makes sense, but until now, everyone assumed Microsoft would still be making a play for Windows phones. Most of Nadella’s demos of mobile apps ran on an Apple device. There were many more examples throughout the week of native iOS and Android integration.

10. AI in 2017

Plans are in the works for the Ignite 2017 in Orlando, FL on September 25 – 29. Engineers are already discussing proposed leaps in AI and chatbot development frameworks at next year’s event.

More Coverage

Every time you look away from the software community for a minute, it expands in one hundred different directions. That’s why you really need to stay informed from conferences like Microsoft Ignite, where all the latest trends are pulled together. If you missed it this year or didn’t plan on shelling out $2,000 or more for an all-access pass, hopefully these vitals brought you up to speed. Continue to watch our blog for more coverage of the latest trends in software and performance.

SXSW 2016: Developers’ Collective Role in a Connected World

In case you haven’t heard, it’s been a busy few months in the tech world. I’m just returning from Austin’s South by Southwest (SXSW) Interactive, where I had the chance to hold a discussion with the developer community on the urgent and ethical need for them to protect their users’ data and physical security in our increasingly connected world. As the manufacturing of the Internet of Things (IoT) continues to explode, more than ten million software developers around the world have the responsibility to ensure security and privacy are at the core of their design and development processes, while simultaneously responding to user demands.


SXSW is known to bring together some of the biggest names in culture, technology, and innovation. For its 30th anniversary, the festival brought out everyone from the Head of State and the First Lady to culture creators from Hollywood and Silicon Valley, to software developers representing the newest startups to multinational enterprises.

Here are some of my key observations at SXSW this year:

  • The mainstream adoption of the Internet of Things (IoT), one of the key themes of the festival, attracted an ever increasing number of players across industries. CapitalOne showcased the financial service industry’s first ever integration into Amazon Echo platform. Retail fast food chain McDonald’s had an IoT themed startup competition event at SXSW with a stated goal of “enabling IoT in our 14,000 US stores and kitchens helps us to better know and understand consumer behavior”. Of course, technology headliners such as IBM, NTT, Amazon, Samsung, and more brought IoT innovation to the main stage.
  • The rise of augmented and virtual reality: Compared to previous years, there seemed to be fewer people at SXSW staring into their mobile phones. But that’s only because of the onslaught of AR/VR headgear spotted throughout the festival. 2016 clearly seems to be the year where this immersive technology is finding more mainstream use cases in industries such as travel, logistics, healthcare, and gaming.
  • Mobility and the “sharing economy”: This year it was less about standalone mobile apps such as Uber, Spotify, Airbnb, but a lot more about how these innovative services are blending to create a highly personalized, location-specific services that are creating a unique shared economy
  • The global nature of innovation: All credit is due to the SXSW organizers for grouping exhibiting startups by geography. I was pleasantly surprised to see innovative startups from every nook of the globe. As a device enthusiast myself, I spent a lot of time with startups from Japan, Korea, and China where I found IoT, sensor-rich applications of technology. One in particular that I came across was the Baby Smile Explorer from Japan, a startup that promises to leverage sensors, GPS, big data and IOT tech capture and predict your baby’s smiles.

To me, the main takeaway this year was around the rapid transformation towards a digital experience: one that is immersive, personal in nature and global in scale. A digital experience that’s enriched by pervasive mobile technology, highly localized and leveraging real-time data collected by sensors that power an Internet of Things. It could be a connected car, a smart building or a smart manufacturing plant at the core is a software-driven innovation that transcends the touch points across our personal, workplace and global community. So at SXSW, whether it was President Obama call to “create systems that make government more responsive”, or Amazon Web Services (AWS) CTO Werner Vogel highlighting that “security should be the #1 design requirement”, or my own talk urging IoT software developers to take a Hippocratic oath to help build a securely connected world, we found a common thread. It all points to an ever-increasing ethical responsibility that innovators have in an today’s digitally connected world.

It has already been a very special year at AppDynamics: The convergence of mobile, web and IoT applications that I have experienced at SXSW underscore our clear vision of an end-to-end application intelligence and highlight the software-driven digital transformation journey that we are sharing with our customers and partners.