The True Cost of Downtime [INFOGRAPHIC]

Do you know how much your organization risks with every potential outage?

Application performance issues can impact away more than revenue, your brand might take a substantial hit as well. Hundreds, thousands of potential customers could take to Facebook, Twitter, Yelp, the App Store and voice their complaints and give poor reviews simply because your app crashed, stalled, or they weren’t able to successfully check out.

Unfortunately, application issues are inevitable. Even if your uptime SLA is 99%, your application would still be down over an hour and a half per week, over 3 and half days per year! According to the Aberdeen Group, large companies lose an average of $686,250 per hour of downtime. Emerson Network Power and Ponemon Institute also paints a gloomy picture showing that these downtime costs are increasing every year and show an 81% increase since 2010.

Whether these downtimes happen during Black Friday, Cyber Monday, or any other peak period, it’s best to prepare with the right application performance monitoring tool for your specific use case. The right APM can proactively monitor application issues and rapidly increase the time to resolution.

Gartner recently published their report on the Critical Capabilities for Application Performance Monitoring, highlighting use cases such as:

  • Application development
  • IT operations
  • Application support
  • DevOps release
  • Application owner

Infographic – The True Cost of Downtime from AppDynamics

How much does downtime cost?

Unscheduled downtime happens all the time. In 2012 alone dozens of big-name websites went down for hours at a time, from GoDaddy.com to, well, almost anything running on Amazon. Every time an outage occurs, the Internet has a field day speculating about everything from the cause of the outage to who got fired for it. Some more transparent companies will publish a post-mortem on their blog with the details, which is nice, but there’s one question that’s almost never answered: how much did the downtime cost?

Various analysts & institutions have taken a stab at trying to answer this question with exhaustive research and surveys. The results are not very conclusive – it seems that the answer depends on the industry, the size of the company, the type of application, and even the year. We took a shot at breaking it all down for you in the infographic below: How much does downtime really cost  you?

Summary: How much does downtime cost?

Downtime is really expensive – especially if you work at a financial services institution that relies on transaction-based fees like credit card transaction fees or trading fees. But there are costs associated with downtime that we don’t imagine – for example, the human cost of having to spend every day firefighting instead of focusing on other projects, or the damage to your company’s brand, which can impact customer loyalty. It may be worth the effort to find out what downtime costs your organization, and how much of it you can afford.

Financial Services White Paper