Breaking News: Compuware Marketing Team Makes Fun of AppDynamics MSP Offering Description

On the day that AppDynamics announced their APMaaS (yep, APM as a Service) offering for MSP’s (Managed Service Providers) the Compuware marketing team took to the twitterverse to let the world know how ridiculous it is to describe your offering in such plain terms. Here are a few of the exceptionally creative tweets attacking the complete lack of marketing lies and immorality displayed by the goody two shoes at AppDynamics…

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 Ben Grubin was so pleased with his initial tweet that he decided to tweet almost the same thing twice more…

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In related news, AppDynamics doesn’t actually have a product named APMaaS in a box. Instead it’s actually a description of the offering we are using to replace Compuware and other APM vendors at MSP’s. I don’t think anyone can really fault these marketing professionals for their lack of reading comprehension, so we’ll just chalk it up to an honest mistake and move on.

We’d like to thank Compuware for paying us such attention and reading our announcements, its flattering for a company like AppDynamics that has only been selling APM for three years.

A Decade of APM Acquisitions and Evolution

“APM Game Changer” was the headline yesterday with the news that Compuware acquired Dynatrace Software for $256 million. With the APM market worth an estimated $6 billion, it’s not really a surprise to see such a transaction (no pun intended) within the APM market. In fact, over the past ten years, there have been several large transactions made by established IT vendors trying to claim a piece of the APM market.

If we take a look at several of those APM acquisitions (specifically Deep Dive) and present the facts, you can draw some interesting conclusions.

Acquirer

Acquired
Company

Acquired
Product

Year
Founded

Year
Acquired
 Compuware  Dynatrace  Dynatrace  2005  2011
 Oracle  ClearApp  QuickVision  2002  2008
 BMC  Identify  AppSight  1996  2006
 CA  Wily Tech  Introscope  1998  2006
 Compuware  DevStream  Vantage Analyzer  2002  2004
 IBM  Cyanea  ITCam  2001  2004
 OpNet  Altaworks  Panorama  1999  2004
 Veritas  Precise  I3  1990  2003
 HP/Mercury  Performant  Diagnostics  2000  2003
 Quest  Sitraka  Foglight  1989  2002