Introducing AppD Summit New York

Get ready. AppD Summit is coming to New York.

Registration is now open for our free event – Enterprise Velocity – in New York City, Thursday, October 19th.

Coming off a wildly successful first-ever AppD Summit event in London earlier this year, we’re bringing the event stateside to New York City.

At this one-day event, AppD Summit New York attendees will:

  • See how leading enterprises use real-time application and business performance metrics to transform the way they deliver amazing customer experiences at scale.
  • Hear from world-class speakers and thought leaders share their perspective on business transformation
  • Network with operations professionals, developers, and business leaders who are pioneering new methods of architecting, delivering, and servicing mission-critical applications.
  • Learn how AppDynamics is leveraging artificial intelligence to automate infrastructure, reduce risk, and solve application performance challenges.
  • Enjoy an amazing venue, Pier 36, right on the East River and conveniently located off the FDR Highway. The event will be packed with great food, chic lounge areas, and a few surprises to be announced later this summer

Registration is free. Sign up today!

AppD Summit Europe Kicks Off Today

First London. Next, The World.

AppDynamics has been a global company for most of our eight years of existence. But as every new company knows, no matter how much technology shrinks the world, breaking into overseas markets is a tricky and slow process. We’re looking to get a big boost today with the kickoff of AppD Summit Europe 2017, our first major overseas user conference.

It’s another milestone in what continues to be an exciting time at AppDynamics. AppSphere 2016 in Las Vegas was a big hit. We were getting ready for our IPO, then suddenly we were acquired by Cisco. We just had our Spring ‘17 release. Now we’re putting on this big show in London, the highlight being that we’ll be there with our European customers, who’ll be sharing how much AppDynamics has helped their business in front of over 1,000 attendees from 30 countries.

We’ll also have multiple breakout sessions, featuring leaders from companies and organizations like Credit Suisse, Specsavers, Barclays, Standard Bank, British Medical Journal, and DevOps Guys. Plus, there will be a full day dedicated to hands-on training and certification courses. We’re really looking forward to making a big, valuable splash across the pond and beyond.

The Proliferation of High Expectations

We don’t sell the latest gadgets, clothing, or even music, but at the center of it all will be applications, capable of all kinds of amazing things. As an AppDynamics employee and evangelist, that gets me excited about our role in changing the world. I envision our technology ensuring that an educational app is up to the task of teaching a child in a developing nation. Then I imagine that same child, now an adult, using apps to buy — or even sell — goods online as the country’s economy grows. And we’ll be there, making sure that that app works well.

Call me a dreamer, but I imagine a world where everyone is so used to perfectly running apps — thanks to us and our amazing performance-driving technology — that even in the most remote society, people will groan and roll their eyes if an app hangs up for a second and a half. Every person on Earth will have high expectations, just like we have here in the tech center of the world, all thanks to our hard work at AppDynamics. And it all starts today, at AppD Summit Europe.

Now it’s time to join in the learning, networking, and fun. We’re looking forward to it.

AppD Summit Europe 2017 Conference Details

When: May 3-4, 2017

Where: InterContinental London – The O2

More Information: Take a look at the AppD Summit Europe Agenda

APM Experts Application Performance Interviewed on Sector Trends and More

Application Performance is a specialist APM consultancy and long-term AppDynamics partner. They’re a Platinum sponsor at AppD Summit Europe and I was delighted to interview partner Mick McGuinness ahead of the event.

Can you tell me a little about Application Performance — history, focus, customer base?

The company was founded in 2004 with the goal of helping customers monitor and accelerate the performance of their business critical applications. We partnered with AppDynamics early in 2009 just one year after Jyoti and Bhaskar started the company and we have seen them go through phenomenal growth. Between myself and our other two co-founders, Russell Luke and Martin Pinner, who started together at Precise Software, we have nearly two decades’ experience in the application performance sector. Our client base encompasses small, medium, and large size companies across multiple industries such as travel, energy, telco, online gaming, and consumer goods.

We are an AppDynamics Elite Partner in the UK and offer consulting services around not only the product, but also helping customers optimise and scale their applications. We also work with several AppDynamics complementary solutions that you can see demoed at the AppD Summit event in May.

Can you explain the thinking behind your “Monitor”, “Understand”, and “Accelerate” methodology?

We recommend all customers start with monitoring. To paraphrase the well-known business maxim, “You can’t manage what you don’t monitor end-to-end.” Unless you have AppDynamics, the alternative is guesswork, but once you have data you can understand business transactions and their performance implications. This is far better than focusing on problems that aren’t actually problems. Once we understand where the bottlenecks are we can then start to accelerate things. This might be a consulting engagement such as a “performance review” where one of our experts analyses and makes recommendations. Or it could be applying a software-based acceleration technology such as web, network, or database performance acceleration.

How has application performance monitoring evolved over the last three years?

We’ve seen two major trends emerge. The first has been around big data technologies — this trend has been present in the industry for some time, but now it’s possible to capture billions of events and metric data points with greater granularity. You can now drill down into any user’s session, and even see individual requests from individual users. You can also quickly search across those huge datasets to pick out things of interest and address issues faster.

The second is around capturing business data. Whilst originally efforts were channeled towards technical metrics, what increasingly matters are business impact dashboards for business owners, showing the impact on revenue, number of orders, value of orders, business processes, and end-to-end processes, such as when an order is placed and shipped to the end customer.

Why is a holistic approach to application performance management required?

Monitoring was traditionally silo-based, meaning that the system engineers, network engineers, and application specialists each had their own tools for monitoring. Generally what we see is that this leads to conflicts between IT teams because everyone talks in their own language about their set of metrics which prove that they’re not to blame. When there’s an incident and you have a war room scenario, where varying views between teams are expressed, the blame game is played, or “mean time to innocence” as it can be called. Organisations need an end-to-end view across the infrastructure that aids collaboration, and sees everyone sharing the same data.

You’ve heard the saying, “Every company is a software company.” How are you seeing the increased importance that applications have to a business translate to the kind of projects that you undertake?

In our experience we have seen this trend accelerating across all areas of business. One example is with travel companies. For a long time the business has been moving more and more from physical stores to the web. So for them it’s the software that they build that allows them to differentiate from the competition. Other industries we work in are going the same way, too. Whether it’s buying insurance, cinema tickets, broadband, gas, or electricity, those businesses’ primary method of sales and customer engagement is through the software applications they build. And when they don’t work, that causes frustrated end users and lost sales. In some cases, customers might never return if they have a bad experience. Business owners now have an interest in application performance, with custom dashboards showing business impact. Digital teams meanwhile also have an interest, as they build front end mobile apps. There is a need to understand not just analytics, but the user experience as well.

Can you share a joint AP/AppDynamics customer success story?

CGI is a long-term customer, and a large outsourcer with 70,000 employees around the globe. The 2012 merger with Logica resulted in CGI becoming the fifth largest IT service provider in world. We’ve partnered with CGI on some of their largest and most prestigious accounts, such as BT, where CGI built an application responsible for provisioning broadband that involved Java, .Net, SQL Server, Oracle, and MySQL. Traditionally, CGI used BMC Patrol to monitor their infrastructure, but were experiencing serious delays getting to the root cause of application issues. Using AppDynamics, we mapped the end-to-end environment for BT, from the upstream systems which interfaced with it through to the downstream systems which it made calls into. This gave deep visibility into the application, which assisted root cause analysis and greatly accelerated the remediation time. CGI and BT use AppDynamics all the way through the software development life cycle, in development testing as well as later in production. This success led to CGI working with us on other large accounts.

Flash forward 18 months — what do you think will be the main APM hot topics?

Artificial intelligence (AI) and machine learning will become more and more important from an application and infrastructure management point of view. As the data collected by monitoring tools gets more complex and varied over time, it becomes impossible for human or even a team of humans to keep an eye on everything, so we will use machine power to look for anomalies. The next step is then using AI to speed up the troubleshooting process. For complex problems, the troubleshooting process can involve analysing many metrics to figure out which metrics spiked as a symptom of something else and which one was the root cause. I believe machine learning will provide root cause analysis for complex problems and solving these automatically.

Let’s not forget IoT. As new smart devices are launched for the home, the connected car becomes more popular, and wearables become an everyday sight, the estimate of 50 billion connected devices by 2020 seems very realistic. I think for businesses looking to create IoT devices, it’s essential that they build in monitoring from the start so that they have the right analytics to give them a comprehensive understanding of the customer’s interaction with that device and how it performs.

You can meet Mick and the Application Performance team at AppD Summit Europe on May 3rd. Register for your place here.

AppDynamics and ServiceNow Together at AppD Summit Europe

Today’s enterprises are revamping the way they deliver services. This shift is key to digital transformations and the general trend towards business agility. This realignment must also encompass the way services are procured, provisioned, and operated with an end-to-end process.

Those I speak with have aggressive plans to incrementally adapt IT service management initiatives to get ahead of requirements from the business for resources and services. Most I speak with are either using ServiceNow or are in the process of moving to their increasingly popular and expanding offerings. One such area that ServiceNow has been making strides in is the use of the platform for IT operations specific use cases. In a similar manner, the visibility within IT operations and development is shifting towards user experience and application visibility, something the App iQ platform provides.

The reality is that although minimising the number of monitoring tools in use is a just cause, the practicality of this is not feasible for large organisations, hence the need for event management technologies is increasing. These capabilities are evolving with a few innovators in the market applying new analytics technologies to this old problem. One of these vendors is ServiceNow, and by leveraging the same platform they use for the CMDB, discovery, and ITSM processes, this is a compelling solution for both operational and service management use cases. Using a unified platform makes many of these tasks easier and far more aligned. This alignment is creating new, more efficient workflows for these large and ever complex enterprises.

This is the reason we’ve built a strategic relationship with ServiceNow, including the first version of this integration we released in November 2016. This integration focused on populating the AppDynamics topology into ServiceNow and meeting event management module use cases. Since our initial release, I’ve spoken with hundreds of customers, and we have a solid plan for our next releases. We’ve also built some great content around demos and customer discussions.

We’re thrilled to announce ServiceNow as a major sponsor of AppD Summit Europe, taking place May 3rd and 4th in London, which you can register for here. We’ll be providing a sneak peek into what we’ll be launching during ServiceNow Knowledge, taking place the following week in Orlando, Florida, on May 7th to the 11th. Look for major improvements in the area of reconciliation and CMDB synchronisation for ServiceNow.

 

Hands-on Labs: Take Your APM Expertise to the Next Level

One of the more memorable sights from AppSphere 2016 in Las Vegas was the vast queue of delegates waiting to start their Hands-on Labs sessions. In fact, interest was so high that we accommodated some of our participating attendees into conference rooms just to handle the overflow traffic.

If you’re based in Europe and are an AppDynamics customer, the Hands-on Labs at our upcoming AppD Summit Europe are not to be missed opportunities to deepen your knowledge with local and U.S.-based subject matter experts who are there to share their insights with you. Taking place Thursday, May 4th, the day after the main conference, the Hands-on Labs present a unique opportunity to become fully enabled on features that matter to you most. Our trainers will deep dive into proven best practices from years of feedback gathered in the field.

A Lab for Every APM Topic

The Lab sessions vary in length from a few hours to a half day and right up to a full day, depending on their topic. With a ratio of one Lab assistant for every 15 attendees, and a live Q & A throughout, there’s every chance to ensure your particular training needs are catered to. The sessions are interactive and collaborative, and there’s ample time to share your challenges with peer experts.

Hands-on Labs are good for your organisation as your learnings will help drive improved quality application performance, and they’re good news for you, too. By increasing your skills, your value and profile can rise as you become recognised as a performance expert by colleagues and industry peers.

Investing in AppDynamics is Investing in Your Career

If you ever wanted to make that step change in capabilities, address gaps in your knowledge, ask questions to the experts about part of the iQ platform, or realise more potential from your AppDynamics investment, Hands-on Labs are unmissable.

Hands-on Labs Overview

AppDynamics iQ Platform 4.3: This covers an overview of the various new features we introduced or enhanced in this release. These include more control over Business Transaction detection, license management, and log management; live preview for Java and .NET agents; and automatic Business Transaction cleanup.

End User Monitoring (EUM) Platform: Basic architecture and configuration to advanced usage and analysis are featured. Gain valuable insight into your customers’ journeys — from global application performance to individual customer experiences, and ensure that these are optimised.

Essentials, Diagnostics, and Troubleshooting (for Operators): Learn to monitor overall application health and troubleshooting issues with your Business Transactions, hardware, and servers.

DevOps Continuous Integration/Delivery (Advanced): Automating agent deployments with Chef, Puppet, and Ansible; monitoring microservices using Service End Point; and best practices for managing containerised environments are all explored. If you attended the Next Generation Software Stack track on Wednesday, this is an ideal follow-up.

Advanced APM .NET: Use the latest .NET APM features in real-life scenarios to gain operational insights into their applications, such as monitoring Azure web apps and best practices monitoring ASP.NET MVC and WebAPI applications.

Synthetic Monitoring: Learn how to configure the AppDynamics Synthetic Monitoring module, evaluate key features, Python-Selenium scripting basics, and more.

Mobile Real-User Monitoring: Covers deploying the agent on iOS and Android, troubleshooting slow end user mobile experience, and tracking it all the way to back-end and analysing mobile app crashes.

Business iQ: Improve your understanding of the impact releases have on your bottom line.

Database Visibility: Database issues can be one of the more common causes of poor application performance. This Lab covers troubleshooting application performance problems caused by database issues, monitoring database performance in conjunction with database hardware, and custom dashboards for monitoring key database metrics.

Guarantee Your Seat, Register for AppD Summit Europe

Attendance costs just £260 + VAT, no matter how many Labs you attend. Secure your place at your chosen Lab(s) by registering today.

AppDynamics interviews container expert Liz Rice

I was delighted to spend time with container guru Liz Rice recently, ahead of the presentation Liz will deliver at AppD Summit Europe.

There are over 460K Dockerized applications and more than 5 billion containers have been pulled so far. Why do you think containers as a concept have caught on so quickly?

Containerization-related technologies existed before Docker arrived on the scene, but Docker made it easy to use at the command line. This opened the advantages of containers up to the mainstream developer and allowed them to explore how containers make developers’ lives easier.

For example, a team can use container images to recreate exactly the same environment on their laptops as in production, simplifying the whole process of dependency management and avoiding the syndrome of “but it works fine on my machine.”

The developer community soon started to explore how well containers fit with a microservices architecture, and with CI/CD (continuous integration / continuous deployment) pipelines that make building and shipping code really easy. This really appeals to organizations who want to be able to ship features quickly. Businesses always want their software teams delivering faster!

What tips would you share with someone embarking on their container journey?

Containers can touch everything in the software life cycle, from the development process through continuous delivery approaches, orchestration, security, and site reliability — so the process of adopting containers can seem overwhelming at first. But you don’t necessarily have to do everything all at once!

It’s a good idea to remember why you are exploring container usage in the first place, and for many organizations, at a strategic level it’s all about increasing the speed of deployment. Containers are a helpful tool when your teams are working with an agile methodology and shipping code frequently through a CI/CD pipeline.

The journey to containerization can look very different in different companies, or even different teams within the same business. We increasingly see enterprises running large-scale containerized workloads in production, but there are also organizations where they are only using containers to simplify their development processes. In many cases developer teams have brought containers to their workflow simply to make their own lives easier, and usage within the organization has grown from there. In other enterprises the initial impetus comes from a platform project that builds an orchestrated cluster and offers it to the rest of the business. Individual software teams across the business are invited to start moving their workloads into containers so that they can run within that cluster. Fortunately, many people are willing to share stories about the approaches they took, talking about them in case study presentations at conferences and meetups.

At a practical level, there are a number of ways you can find out more about how and where to start. I’d recommend a useful site called Katacoda, an interactive learning platform which has courses and labs that introduce you to Docker and many other tools. Another option is to attend my session on May 4th, of course!

What are the typical challenges to container adoption? How can these be overcome?

One of the greatest challenges in advancing container usage is bringing the CISO on board. Security leads can have questions around how containers will affect security of deployment across the enterprise.

For example, if you’re shipping code more often, does this increase your risk profile? The good news there is that if you are embracing continuous delivery, you are shipping small incremental changes, so there isn’t a hugely different risk profile from one update to the next, and you can introduce automated checks like container image scanning to detect any known vulnerabilities in your dependencies.

Let’s also not forget microservices, which go hand in hand with containers. It’s much easier to reason about what an individual microservice should be doing in terms of accessing particular resources or user IDs than it is across a huge monolithic codebase. At Aqua we have tools that make it simple to apply these policies at the level of individual containers.

Equally, CTOs need to be confident that they can ship well-tested code using containerized processes. You need to sell the technical and cultural benefits of being able to ship code more quickly, and follow a more agile path. Using containers can turn well-established deployment processes on their head and they are not necessarily right for all organizations. If your world is dominated by GANTT charts, then containers and CI/CD may not be for you!

Focusing in on container security, do you think there has been progress in this area?

Definitely. There have been concerns around container security in the past, which led to improvements in the Linux kernel to address those concerns, like user namespacing for example.

In some ways, containerizing workloads can help with security issues. For example, the ShellShock vulnerability affected a shell that’s present on most Linux machines. Most microservices don’t need a shell, so you can run them in containers that don’t include the shell. In the event of another ShellShock being discovered, you would still have to worry about patching the host, but you wouldn’t need to change those microservices code at all. That means less testing and less risk when the patch is applied.

Many sizable organizations are using containers in secure environments and have reached a level of robustness now. The Enterprise Edition of Docker with its focus on testing and certification is an example of this maturity, and of course tools like Aqua are now helping enterprises achieve really robust security for containerized deployments.

How will skill sets need to evolve to take advantage of the potential containers can offer?

Containers are making the traditional developer role easier, but there are a lot of skills to be learned on the operations side. Orchestrated deployment is a learning curve area, as you won’t know which machine will exactly run which bit of code. As enterprises have bigger and bigger orchestrated deployments, there needs to be a mind shift from individual machines to a more holistic view. Monitoring, tracing, alerting, and diagnostics are all areas where the tooling is changing dramatically to take account of this. Traditional orchestration involves manual decisions, but in the container world, it’s more automated, less proprietary, and more collaborative.

Flash forward three years — how do you see containers developing?

Over the last year, I have seen a lot of growth in people moving from “playing” with containers to using them for real in production. Container fundamentals are already fairly stable, but there is still room for improvement in tooling for CI/CD, monitoring, diagnostics, and programmable infrastructure for example. Much like DevOps, containers are really moving into the mainstream.

Learn more

If you would like to learn more from Liz Rice and attend her Containers: Give me the hype not the facts session, please register for your place at AppD Summit Europe. The main conference day is free to attend.

Get APM right the first time at AppD Summit Europe

Business is being won and lost based on application performance. Failure — with all its meanings — is not an option. Applications and the business are converging. Think about this: how many times have you switched services from one company to another of because of poor application performance? Getting APM right is a serious pursuit. For someone who’s responsible for application performance, the first step is re-thinking the value of application performance monitoring. Is APM a product, solution, or is it a strategy?

Conventional thinking is that APM tools service the health of the application, which makes sense — application health is critical. Performance matters when every single second, every millisecond, can be the difference in winning a customer’s loyalty or losing it. And winning performance is incredibly difficult to achieve in a hyper-complex, highly distributed, massively scaled, multi-cloud environment.  

Health and wealth: APM is more than a service

And yet, APM can be so much more than application health and availability. Customer experience and application performance data in a continuum context can be used to drive business outcomes. Consider that businesses are hiring teams of data scientists and investing billions of dollars in analyzing big data from the past to eventually have an impact on business in the future (read the Forbes article citing big data analytics as a top spend for 2017). But you have the power now. There is data and code flowing through your apps and impacting customer experiences every moment, now. The right APM platform makes this data and code immediately actionable to your teams. With application performance in business context, real-time insights and code-level visibility can help your teams make mission critical and strategic improvements to applications and drive the business.

If you’re new to AppDynamics or thinking about how APM could help your business, come to The Essentials of APM track. You’ll learn about APM as a strategic advantage and how to set your team up for success. Customers, engineers, and consultants will share their perspectives around key APM success factors. You’ll get firsthand experience in building a rock-solid business case for investing in APM in the first place, mapping metrics to what matters to key stakeholders, and outlining a clear path to real value business case.

180 days: IT-wide monitoring, L0 to L4, Brexit, and more

Gemma Jackson, Product Manager for IT Operations and Automation at Credit Suisse, a major financial services company, covers the essential APM principles and looks at the critical first 180 days of becoming an AppDynamics user. Gemma will outline specific challenges and architectural context. She’ll share her experiences and tell you how AppDynamics supported genuine changes in process and organization. The fact that implementation coincided with the Brexit vote makes the story even more interesting, given the vote’s effect on financial markets.  

Best practices in the throes of APM

Thomas Tammann, Principal Customer Success Engineer from AppDynamics, will offer “Ten Tips for Every New AppDynamics Customer” in his extremely popular session. Thomas goes high, taking you through strategic APM priorities such as setting a vision and mapping priorities, and gets deep with specific guidance on integration, SDLC, and consistent terminology.  

Outlining the joint AppDynamics and Cisco APM vision

Tej Redkar, Head of Products, Cloud Analytics Group at Cisco, and Bhaskar Sunkara, Co-founder and CTO, AppDynamics, will show you what’s next for application and business performance monitoring. AppDynamics is now a part of Cisco. We still bring our renegade spirit, technical expertise, and operate autonomously, but we want to show you what we’re jointly bringing to APM and what it means for you.

The Essentials of APM track is the place to re-think your ideas about APM. It will open you to strategic possibility and show you how to use APM as a business driver. This definitely isn’t a sleepy session, but it’s a lofty one — we get deep into the approach, drivers, technology, tools, tips, teams, and champions you need to take performance to a higher level.  

Learn more

Don’t miss your place. Register to attend AppD Summit Europe today.

The Value of Partners: AppD Summit Europe

Registrations have officially opened for AppD Summit Europe, the biggest event AppDynamics has held outside of the U.S. It’s been a very special year for AppDynamics, and we’re looking forward to hosting over one thousand delegates and our strategic partners for two days of phenomenal content, strategic roadmaps, and education.

With that in mind, what can our partners expect from AppD Summit Europe?

As an AppDynamics partner, you’ll be invited to join leaders from our exec team for an exclusive partner breakfast on the morning of May 3rd. With so many developments over recent months, you’ll get the opportunity to hear from our leadership team about the future of the business and what’s next for AppDynamics.

Partner executives, sales, and business leaders are all invited to participate in the partner breakfast to discover insights into growing your AppDynamics practice, and get inspired by our vision and strategy as we build our long-term partnership for the future.

This is your chance to meet our extended team, talk strategy, discuss plans for 2017, and network amongst your peers.

In addition to the partner breakfast, there’s a lot to be excited about at AppD Summit Europe. We’ve carefully crafted an agenda with specific tracks for the technically-minded and business-oriented, to the APM newbies. Day 1 breakout sessions will fall into four tracks:

  • Mastering AppDynamics – These are sessions devoted to mastering the AppDynamics App iQ platform in complex, enterprise environments.
  • Best Practices in APM – For anyone at the beginning of their APM journey or in their first 180 days of working with AppDynamics. Hear how to successfully adopt an enterprise solution and transform your business with AppDynamics.
  • Deliver the Modern Software Stack – This extremely popular track features speakers from Microscaling Systems, Siemens, Standard Bank and DevOps Guys – covering everything from getting started with containers to multi-cloud migrations.
  • Become a Digital Game Changer  – Join BMJ’s Sharon Cooper, voted into 3rd place in the 2016 Top CIOs, Nigel Fenwick, a leader in digital business from Forrester Research and Victoria Woollaston, Digital Editor at WIRED, to learn what it takes to be successful in today’s enterprise. Drive revenue, strengthen customer loyalty, take charge of digital transformation, and stay one step ahead of the trends.

I hope you won’t miss the chance to be part of our flagship European event as we redefine excellence in performance and open up opportunities for the future.

Learn more

Register for AppD Summit Europe today.

Become an AppDynamics and ITSM Master

At AppD Summit Europe in London, a special track has been put together to help practitioners and operations professionals go beyond basic AppDynamics APM and learn how to leverage dashboards, Business iQ, and end user monitoring to get even more value from the App iQ Platform. This track also features a session on IT Service Management which is designed to help service and support professionals go from putting out fires to proactively improving processes. See the agenda for this track.

Become an AppDynamics Dashboard Rockstar

Andy Jackson
Senior Sales Engineer, AppDynamics

The first step to effective dashboarding is to understand what problem you’re trying to solve. It’s possible that a dashboard might not be the right solution. Most people agree that dashboards are important for visualising data and making data actionable, but how do you know if your dashboards are truly helping people operate more efficiently? Andy Jackson’s session will not only provide examples of amazing dashboards, but also explain why and when we should create a dashboard.

Learn more from Andy and watch him demonstrate his process for building powerful dashboards. Register for this session today.

Boosting Your Business iQ

Amod Gupta
Group Product Manager, AppDynamics

Following the launch of Business iQ at AppSphere 2016, Amod Gupta will share recent customer stories from companies who have found success adopting Business iQ and show new features and use cases. Every company is now a software company. That means businesses need to focus on optimising customer experience and taking action when and where it counts. Business iQ is designed to give developers, operations, and line of business a way to know whether or not a recent software update actually improved conversion or increased revenue.

Come to this session to learn how you can take advantage of Business iQ to drive better business outcomes and further your career. Register for this session today.

Stop Firefighting, Start Transforming ITSM Processes

Marcel Lichter
EMEA Customer Success Manager, AppDynamics

David Webster
EMEA Customer Success Manager, AppDynamics

For IT service and support teams, building out an ITSM process that works for their business is no easy task. Every business is different and requires a different approach to ITSM. Both Marcel Lichter and David Webster have been in the IT space for over 30 combined years. They’ve seen every challenge, implemented every best practice, and know how to transform teams from solving problems to driving better processes. Both Marcel and David will go through practical examples of ITSM improvement and will invite ITSM professionals from other successful companies to share their story as well.

To save your team from countless sleepless nights, register for this session today.

Mastering APM With End User Monitoring

Anupam Jindal
Product Manager, AppDynamics

For true end-to-end monitoring, companies need to start with the end user. It doesn’t matter how fast servers and databases are running if the user doesn’t believe performance is good. Anupam Jindal will cover all the latest developments in End User Monitoring and show how customers can leverage AppDynamics to monitor performance on browsers, mobile devices, and even connected devices (IoT). Learn how to track user sessions and gain deep insight into how app crashes affect business outcomes and customer experience. See how synthetic testing can play a part in your delivery strategy.

To see what’s possible with end user monitoring, register for this session today.

Time to Redefine Your Career at AppD Summit Europe

This is a guest blog post by Vicky Woollaston, Digital Editor @WIREDUK

As I write this post, I’m reflecting on our complete dependence on software and technology today. While not having access to emails for an hour or so might be a welcome relief to some, an outage on such a critical application not only risks destabilising businesses — invoices delayed, meetings missed — it highlights just how reliant industry now is on technology.

In fact, there are entire industries set up to capitalise on this reliance — a quick search brings up listicles of 50, 100, 200 productivity apps from Slack to Pocket and Wanderlist to Facebook Messenger bots. The irony being that while trying to be productive, there’s a plethora of apps that want to distract you. And in such a sea of services, performance is make or break — something AppDynamics is acutely aware of.

Recently acquired by Cisco for a rumoured $3.7 billion, AppDynamics’ business is making yours more reliable. It monitors application (websites and mobile apps, etc.) performance to highlight faults in real-time, like when the service isn’t aligning with customer expectations. By flagging issues as soon as they happen, support teams can resolve them before customers are inconvenienced and, more importantly, before these customers leave your service to go elsewhere.

This is the idea behind the company’s upcoming AppD Summit Europe, a free enterprise tech professional conference being held at InterContinental London – The O2 on 3rd May. One of the main themes of the event is all about redefining your career and discovering a smarter approach to driving business and application performance.

Ultimately, customers want to get the end result without even realising the steps they’ve taken — without any pain points in the process that remind them they’re using a website or app. Over the past five years, desktop websites have been replaced by mobile-friendly versions, mobile-friendly sites have been threatened by apps, and now apps are at risk from bots. As our reliance on technology grows, so too does our expectation about what it can and should be able to do. We bemoan the fact Amazon’s Alexa can’t understand a simple request all the while forgetting it’s infinitely better than the voice command technology that came before. And opinion matters. Opinion becomes word of mouth, word of mouth becomes reputation, and soon, what appears to be a relatively minor dip in performance becomes a major dip in revenue.

Therefore, brands need to zero in on the importance of performance by becoming smarter in driving their business to meet user expectations. It should no longer be a case of simply having an app, you now need to invest in the people and infrastructure to make that app as much a part of your business as the suppliers who deliver goods and even the chairs your staff need to sit on. It needs to be integral.

This has the added benefit of giving tech professionals the ability to define their careers. Staff with a flair for technology, even if they don’t yet have the full skill set for coding for example, can carve out a niche in both the company they’re in as well as their long-term prospects. They can be at the forefront of an industry that’s disrupting traditional business, and they can help lead the fourth industrial revolution.

The AppD Summit Europe event on 3rd May has been structured to help attendees learn more about how to meet customer expectations around application performance. The event will also focus on what it takes to deliver modern apps and to become a digital game-changer.

Speakers who have already signed up include Standard Bank, Forrester Research, Siemens, as well as myself and WIRED. I’ll be participating on a panel focused on Tech Trends in Europe. With the emerging tech scene in London and Europe, I’m looking forward to discussing how the U.S. faces some stiff competition in the startup scene. No longer the reserve of Silicon Valley, hubs across our continent are becoming leaders in deep technology like AI and VR, our universities are innovation centres producing next-level technologies, and tech giants like Cisco, Apple, and beyond are hiring the very best of our talent.

It would be great to see you there and learn more about how you and your business are adapting to the high-tech times we find ourselves in. To secure your place, be sure to register.