2011 was an amazing year for AppDynamics. We experienced tremendous growth and success, largely down to the many customers around the world who believed in our vision, technology, and ability to help Dev and Ops teams better manage application performance in production. The Application Performance Management (APM) market isn’t an easy market to succeed in, with well over 30 vendors competing against each other. In just three years we’ve managed to take on the big players like Compuware DynaTrace, CA Wily, HP and IBM to change the industry perception that APM is expensive to own and difficult to deploy/use.
We feel APM should be for everyone. It should be affordable, it should be easy to deploy, and easy to use. APM should not be a luxury that only an elite group of enterprises can afford. Today, we have customers who monitor applications with 5 nodes, 50 nodes, 500 nodes and 5,000 nodes. Application performance impacts organizations of all sizes; that’s why we wanted our APM solution to be accessible to the masses over the web via our free download and SaaS trial. We wanted to be transparent with our buyers and demonstrate that they can evaluate and use our solution all by themselves with no account manager or technical consultant by their side. We really wanted prospects to see for themselves that APM can be simple to deploy and easy to use.
A major validation of this market disruption was when a customer called Karavel in France was looking for an APM solution and evaluated CA Wily, Compuware dynaTrace and AppDynamics. Karavel requested a trial, downloaded our software and we sent them a trial license key for 30 days. The whole AppDynamics install, deployment and evaluation was solely conducted by the customer on their own. This might not sound that impressive, but this is what the software buying experience should be all about: the customer and the solution. If the customer can’t install, deploy and evaluate an APM solution on their own, how will they manage this process when it comes to a production deployment? Software should sell itself these days–if it requires an army of people to sell it, it probably requires an army of people to implement it as well.
You can read the full Karavel press release here:
Full case study is available here also: