It’s almost Valentine’s day. Are you a believer or a begrudger who categorizes the day as commercialism merely designed to empty our pockets?
Regardless of where you fall on the skeptical scale, according to the National Retail Federation’s (NRF) Valentine’s Day Consumer Spending Survey, we’re going to spend almost $19 billion painting the day red. Over 25% of us will head online rather than trudging the streets. And we’re going to want to find and order our gifts fast.
The greatest differentiator an online retailer can offer its customers – short of incredibly low prices that few can sustain – is blazing fast, reliable service. When we click on an image of a prospective gift, the product and purchase information should display instantaneously. No matter what day or time it is — and regardless of where in the world we happen to be.
We’re working with some of the largest retailers worldwide to help them assure their online performance and secure their customers’ business. In our latest customer roundup, we share how three of our retail customers went about doing this.
Overstock.com, one of the top most-visited mass merchandiser sites in the US, dramatically reduced the time it took to find the route cause of outages and fix them in a matter of minutes rather than hours — or even days. During 2014’s Black Friday weekend, Overstock reported a 23% increase in their sales over the same period a year earlier.
The Container Store, the US’ original and leading retailer of storage and organization products, realized speed was vital — particularly for “stocking-stuffer” gifts — and that customers could experience entirely different website performance depending on their location. Deciding to be proactive in assuring a consistent, lightening-fast response time to all customers, they used AppDynamics to locate website bugs and fix them before the customer is even aware of a potential problem. Even a 100-fold traffic spike on Cyber Monday holds no fear for The Container Store’s quality assurance team.
And not only did Wowcher — a popular daily deals site in the UK — reduce the time it took to repair faults to just 10 minutes, it also used AppDynamics to ensure their customers did not experience a degradation in performance when they migrated to Amazon EC2. That’s good news for all the men and ladies out there looking for a last-minute romantic experience, at a pocket-sparing-price.
Check out our FREE ebook, How 3 Global E-Commerce Companies Maintain Optimal Performance.