Over 12,500 people attended Cisco Live in Europe last year, and we expect even more to make the journey to the show this year at Fira Gran Via in Barcelona, Spain between January 29th and February 2nd. Cisco Live is a huge event with a wealth of booths, sessions, and tracks to choose from.
So, why should you make the effort to attend Cisco Live? For starters, you’ll get to learn why AppDynamics is an application performance management (APM) market leader. You’ll also want to attend if your business priorities in 2018 align with any of the following:
Delivering Leading Application Performance and IT Services
For many – if not all enterprises going digital – the application is the business. The two-headed beast of increasing complexity and release velocity presents many challenges. Managing microservices, cloud in its various versions, containers, and APIs all at increasing speeds is no simple ask. This is where AppDynamics comes in. We enable you to understand how code, networks, servers, databases and more all contribute to the end user experience and transactions.
We’ve scheduled the ideal orientation session that explains all the essentials, delivered by ex-Forrester Research analyst and now our Senior Director of Product Marketing, John Rakowski. A seasoned APM expert, John’s session, “The Essentials of Application Performance in the Digital Enterprise” will outline some thought-provoking research data and a great case study. Don’t miss this session on Thursday, February 1st at 1:15pm.
Moving to the Cloud
Most enterprises have migrated a portion of their workloads to the cloud and are almost certainly considering their next migration candidates. IDC data suggests that by this year, at least 40% of enterprise IT spending will be cloud-based, reaching more than half of all IT infrastructure, software, services, and technology spending by 2020. Yet migration remains a challenging task, given increasing dependencies, distributed architectures, and fast release cycles. AppDynamics helps you at three key stages:
– Plan and identify: Understand the existing application landscape, plan correctly, and right size
– Compare: Monitor before/after to prove migration success / benefits (i.e. compare/contrast)
– Monitor and optimize: Once in the cloud, ensure ongoing improvement (stability/throughput/right sizing to minimize costs)
If you’re an AWS customer, you might like to hear my short talk, “Achieving Confidence, Clarity, and Control with your AWS Cloud Migration” in the Education Zone, on Tuesday, January 30th from 1:40-1:50pm. I’ll also be at our booth later to take delegates through our multicloud monitoring demo. AppDynamics is part of the AWS Partner Network, an AWS Marketplace Premier Partner, and works closely with AWS to help mutual customers move to the cloud both rapidly and successfully.
Starting an IoT Initiative
For some, 2017 was IoT’s inflection point, when what has been seen by some as just talk became more very evident in both the consumer and business worlds. IDC research estimated that consumer IoT spending would be the fourth largest market segment in 2017 at $62 billion, jumping to the third largest by 2021.
To kick off your IoT initiative, join us at our dedicated booth at the IoT and Industry District where you can meet with our IoT Product Manager, Anupam Jindal. Judging by the crowds at last year’s AWS re:Invent for the AWS Greengrass and AppDynamics integration story, the IoT demo station will be in high demand.
Our booth offers great opportunities to learn how insights from connected devices can be obtained, and the user experience optimized. See the dashboards that can be created to ensure there are no “blind spots” in application performance insights, user experience, and business impact visibility. Discover how we follow a transaction at each stage, starting from a connected device to a data center, network equipment, and all the way to the database.
Overcome and Master Digital Disruption
Want to hear how your business can overcome and master digital disruption?
Firaas Rashid, former Director of Production for International Wealth Management at Credit Suisse and now AppDynamics’ EMEA CTO, will be sharing his industry experience in two sessions. Firaas will be sharing the stage on Tuesday, January 30th at 12:20pm with Cisco’s Tom Edsall, CTO and SVP of Data Center Switching. Their session, “Unlock the power of data,” will showcase two complementary solutions – AppDynamics for application, user, and business outcome management, and Tetration for security.
Firaas and Tom will look at how we work in high-velocity environments, where intuitive networks can dramatically simplify operations. In parallel, they’ll dive into intent-based networking and an application centric infrastructures (ACI), as well as explore operational visibility and dependency mapping. They will outline an enterprise vision in which end-to-end visibility and intelligence – from the network right through to the application – can be both obtained and utilized to better serve customers and maximize business outcomes.
On Wednesday, January 31st at 3:00pm, Firaas’ session, “Use data to disrupt and transform your business,” will explore how today’s enterprises face imperatives to transform faster than ever before, driven by rapid technology changes. Yet this transformation has to be based on real-time insights that reflect rapidly changing conditions. Firaas also dive into how tech and business teams are often misaligned and identify the two key pillars of “agility” and “centricity” as key to remedying this situation.
The Impact of Cisco and AppDynamics for Your Business
Cisco acquired AppDynamics in March 2017, and nearly a year later, there are many Cisco customers keen to learning what this means for them. One of Cisco’s key strategic goals is its transformation into a software company, whilst building on its strong heritage within networking, security, and the data center. AppDynamics is spearheading this strategy.
To learn more, check out the session, “The Future of IT Intelligence: Better Together with Cisco and AppDynamics,” which will be delivered by VP Product & Tech Strategy, Tejaswi Redkar, on Wednesday, January 31st at 1:00pm. Get insights into our future and joint vision, and take the opportunity to quiz Tejaswi after the session!
3 days, 6 stations, 20 AppDynamos
Whether this is your first time at Cisco Live or you are a NetVet, we’d love to see you between Tuesday and Thursday when the World of Solutions Expo is open. There are six demo stations covering application, multicloud, business, and IoT monitoring, plus network visibility. Twenty AppDynamics representatives will be on hand to give you an introduction, product tour, or answer your questions.
You’ll find us sharing space with Cisco colleagues in the World of Solutions area (Hall 7), just by the main entrance so you can’t miss us. Hope to see you there!