Commerce has become both digital and global: Online sales are expected to exceed $1.6 trillion dollars by 2020. As a customer preferred way of doing business, ecommerce offers increased selection, value, and convenience. Online shopping also offers merchants increased access to customer data and opportunities to capitalize on that information. If your business isn’t keeping […]

There are customers who love engaging with your business, and those who don’t. Now more than ever, this dichotomy has significant competitive implications. Social media enables the user experience to go viral, which gives a megaphone to your business’s most dissatisfied customers. This—among less dramatic reasons—is why modern organizations have placed the discipline of User […]