Andy Beach

Andy Beach

Andy Beach has been a creative copywriter in the advertising and marketing industry since 2000. Over the last five years he's moved out of the ad agency world and has been plying his trade for some of the biggest tech companies in the world.


News

Sneak Peek: AppD Summit New York

We’re less than two weeks away from our October 19th AppD Summit event in New York City. From renowned IT thought leaders and innovative breakout sessions — not to mention the unique and scenic venue at Pier 36 — attendees are in for a day full of cutting edge information and exciting announcements. If you […]




News

AppD Summit Europe Kicks Off Today

First London. Next, The World. AppDynamics has been a global company for most of our eight years of existence. But as every new company knows, no matter how much technology shrinks the world, breaking into overseas markets is a tricky and slow process. We’re looking to get a big boost today with the kickoff of […]




Product

Digital transformation: Two words don’t fit all, or do they?

It’s only two simple words, but in the increasingly complex, customer-centric enterprise IT landscape, it’s a phrase that carries multiple meanings — to the point where some would probably observe, tongue-in-cheek, that it doesn’t mean anything anymore. It’d be hard to argue that “digital transformation” hasn’t been pushed into buzzword territory by those of us […]




News

Five Years of Listening: AppDynamics is a 2016 Gartner Magic Quadrant APM Leader Again

How great are winning streaks? You get validation for hard work (which is, of course, the only way you have long term success. I’m not talking lucky streak, here.). It draws attention to the good work you’re doing. And it lends credibility. And as the world continues to speed up, attention spans get shorter, and […]




Product

Okta is Driving Fast, but with Eyes Wide Open

The new “speed” conversation When you’ve been writing marketing about tech companies since the dawn of the millennium, as I have, you hear the topic of speed come up a lot. And rightfully so. It is, of course, a vital metric and, in a marketing sense, a crucial differentiator when selling your product to the […]




Product

United Airlines and Real-time Business Monitoring

Flying out in front One of the world’s largest airlines, United Airlines, has an impressive history of using one of humankind’s greatest innovations — the airplane — to serve people. On April 6, 1926, pilot Leon “Lee” Cuddeback flew a Laird Swallow biplane flew from Boise, Idaho, to the railroad mail hub at Pasco, Washington, […]




News

AppSphere 2016 kicks off in Las Vegas

Life in the digital transformation Maybe you don’t gamble, but imagine you’re in a major Las Vegas casino feeding some dollars into a slot machine. The reels are spinning. They begin to stop one at a time: Triple Diamond… Triple Diamond… Your adrenaline kicks up… Triple Diamond! Then suddenly, every slot machine in the place […]