Andy Beach

About Andy Beach

Andy Beach has been a creative copywriter in the advertising and marketing industry since 2000. Over the last five years he's moved out of the ad agency world and has been plying his trade for some of the biggest tech companies in the world.

Digital transformation: Two words don’t fit all, or do they?

Digital transformation. It’s only two simple words, but in the increasingly complex, customer-centric enterprise IT landscape, it’s a phrase that carries multiple meanings — to the point where some would probably observe, tongue-in-cheek, that it doesn’t mean anything anymore. It’d be hard to argue that “digital transformation” hasn’t been pushed into buzzword territory by those […]

Okta is Driving Fast, but with Eyes Wide Open

The new “speed” conversation When you’ve been writing marketing about tech companies since the dawn of the millennium, as I have, you hear the topic of speed come up a lot. And rightfully so. It is, of course, a vital metric and, in a marketing sense, a crucial differentiator when selling your product to the […]

United Airlines and Real-time Business Monitoring

Flying out in front One of the world’s largest airlines, United Airlines, has an impressive history of using one of humankind’s greatest innovations — the airplane — to serve people. On April 6, 1926, pilot Leon “Lee” Cuddeback flew a Laird Swallow biplane flew from Boise, Idaho, to the railroad mail hub at Pasco, Washington, […]

AppSphere 2016 kicks off in Las Vegas

Life in the digital transformation Maybe you don’t gamble, but imagine you’re in a major Las Vegas casino feeding some dollars into a slot machine. The reels are spinning. They begin to stop one at a time: Triple Diamond… Triple Diamond… Your adrenaline kicks up… Triple Diamond! Then suddenly, every slot machine in the place […]